Beijing and Shanghai are fully open for business! Li Auto’s flagship retail center was unveiled simultaneously

Li Auto’s flagship retail centers in Beijing Huamao and Shanghai Qiantan L PLAZA officially opened today. The design theme of these two retail centers is "humanistic technology, happiness and connection", aiming to provide consumers with a new space that integrates technology and humanities, so that they can experience the feeling of happiness and connection. These retail centers will provide consumers with a unique shopping experience, allowing them to feel the power of technology and connect with other consumers. Through these retail centers, Li Auto hopes to provide consumers with more choices and conveniences and bring them a better car buying experience.

According to the editor’s understanding, the design of Li Auto’s Beijing flagship retail center is inspired by high-end apartments. The exterior design is three-dimensional and grand, simple but not simple. The combination of its LOGO and original color materials is just right, showing the perfect fusion of modernity and classic charm. The transparent glass curtain wall design makes the entire space bright, open and full of futuristic feeling.

In terms of internal space layout, the first and second floors are mainly used as product display areas. Cleverly combining metallic elements and raw wood textures to create a luxurious and lively environment. Under the warm lighting, the exhibition car is even more eye-catching.

The third floor is designed as a family-style warm space, using high-end earth tones and ivory white to create a feeling of being at home.

In addition, Li Auto also plans to further expand its sales network. According to the news, by the end of 2024, Li Auto will achieve 100% sales network coverage in third-tier cities, and the sales network coverage in fourth-tier cities will also exceed 70%. This will undoubtedly increase Li Auto’s competitiveness in the domestic market.

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