


Musk reveals strong global sales of Tesla Model Y, and next-generation car development progress revealed
Tesla faces fierce competition in the global new energy vehicle market, and its financial report performance was slightly weak. However, Tesla has adopted a price-cutting strategy to stimulate sales, a move that has once again attracted attention.
According to the financial report, Tesla delivered 484,507 vehicles in the fourth quarter of last year, and its delivery volume for the whole year of 2023 exceeded the 1.8 million mark, setting a record high. However, behind this impressive sales performance, there are hidden concerns about slowing profit margin growth. Tesla took large-scale price cuts in the second half of last year, which greatly affected the average selling price of its vehicles, which in turn put pressure on profit margins. This price reduction measure may be in response to intensified market competition and to achieve higher sales targets, but it may also have a certain adverse impact on the company's profitability. Tesla will need to find a balance to ensure sales growth while maintaining reasonable profit margins to ensure sustainable development.
At today’s earnings conference, Tesla’s chief financial officer responded to the issue of cost reduction and said that the company has been working hard to cut costs. In addition, an executive revealed that Tesla is considering the possibility of reducing logistics costs. These moves show that Tesla is addressing the challenge of declining profit margins in multiple ways.
Tesla CEO Musk revealed some research and development progress on the next generation of cars at the meeting. According to him, Tesla has achieved remarkable results in developing a new generation of low-cost cars. Although Musk has reservations about starting production of the next-generation model in 2025, he expects production to start in the second half of next year. He believes that as interest rates fall, Tesla's launch of low-cost models will be in line with market trends and help more people realize their dream of owning a Tesla.
Musk proudly announced at the meeting that Model Y has become "the best-selling car in the world." While that claim may be disputed by rivals such as Toyota Motor Corp., Musk is unfazed. He also revealed that although Cybertruck production this year has been basically sold out, this shows that the market demand for Tesla pickup models is still strong. Musk said that Tesla has the ability to significantly increase the price of Cybertruck, but out of respect for the market and consideration for consumers, the company has chosen to keep prices stable. This demonstrates the importance of Tesla's commitment to meeting consumer needs, not just pursuing profits. This strategy also allows Tesla to remain competitive and differentiate itself from other automakers. Despite fierce competition in the market, Tesla remains firmly on the side of consumers, ensuring they have access to high-quality, reliable and affordable electric vehicles.
Looking ahead, Tesla expressed expectations for the company's "next-generation vehicle" (Model 2) to be developed in Texas, but also predicted that overall vehicle sales growth may be "significantly lower" than last year. This shows Tesla's cautious attitude in future market competition and its expectations for the market performance of new models. Despite facing a series of challenges, Tesla is still firmly promoting innovation and development in the new energy vehicle market.
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