China’s new energy vehicle market is becoming a benchmark for global automotive transformation. Technologies such as power batteries, intelligent driving, digital cockpits and human-computer interaction are profoundly affecting the development trend of global automobiles. With the further development of smart technology and power batteries, the functional configuration and usage experience of current new energy vehicles have gradually converged, entering the "second half" of development.
In order to cater to the diversified consumption concepts of the new generation of consumers, smart electric vehicles need to innovate based on user usage scenarios. Take Jihu Motors as an example. The Jihu Koala, a smart parent-child model launched last year, is designed for the scenario of a mother traveling alone with her baby. The attributes and functions of this model are comprehensively oriented to deep-seated needs such as safety, respiratory health, contact health, comfort and convenience, thus meeting the needs of mothers. This innovative way of defining cars through user usage scenarios will bring new product categories to the smart electric vehicle market.
Jihu Koala
The pure electric medium-sized SUV Jihu Alpha T5, which was just launched at the end of last year, focuses on meeting the travel needs of young urban families. Improvements have been made in terms of healthy cockpit, scalability and storage capacity. The JiFox Alpha S and Alpha T Forest Edition focus on creating green life scenes to satisfy urban people's yearning for green life. Through the forest oxygen bar cockpit mode, the car displays the forest scene, and the sounds of the forest echo in the ears. Within 8 minutes, the PM2.5 in the car drops below 15, and the negative oxygen ion concentration can reach 100,000/cm³. The Jihu Alpha brand has gradually targeted more accurate groups of people and achieved a complete transformation of product strategy from competitive product benchmarking to scenario-based application.
##JiFox Alpha T5
JiFox Automobile launched 5 new models in 2023, including JiFox Alpha S advance version, JiFox Alpha S Forest Edition, JiFox Alpha T Forest Edition, JiFox Koala and JiFox Alpha T5. These models are designed based on in-depth insights into consumer needs and continuous research on usage scenarios. Jihu Automobile has achieved precise focus on the consumer market and segmented users through the concept of scene-based car manufacturing.
Jihu Automobile’s full range of products
Driven by the concept of scenario-based development, BAIC Blue Valley has achieved remarkable results in 2023. As a subsidiary of BAIC New Energy, it sold a total of 92,172 new cars that year, a year-on-year increase of 84%. Among them, Jihu Automobile has become the main driving force for growth. The sales of all series of products have doubled. The annual sales of new cars reached 30,016 units, with a year-on-year growth rate of 138%. This achievement allowed BAIC Blue Valley to successfully avoid the overall situation of "involution" and win market recognition.
BAIC Blue Valley achieved a good momentum of overall development last year. In addition to benefiting from the core drive of the scenario-based vehicle manufacturing concept, it also benefited from the resonance with China's new energy vehicles going overseas. According to data from the China Association of Automobile Manufacturers, China will export a total of 4.91 million vehicles in 2023, a year-on-year increase of 57.9%. It is expected to surpass Japan and become the world's largest automobile exporter. BAIC Blue Valley has also accelerated its pace of overseas expansion and successfully entered markets in the Middle East and other regions.
In October last year, Jihu Automobile signed a cooperation agreement with the United Arab Emirates's Bin Omir Holding Group Co., Ltd. The two parties plan to cooperate to develop the two major Middle East markets of the United Arab Emirates and Saudi Arabia. The Jihu brand will become the main product for this overseas expansion, and the two parties will also explore cooperation in other areas such as equity cooperation. This series of cooperation will help BAIC Blue Valley expand its market in the Middle East and further consolidate its position in China's wave of new energy vehicles going overseas.
In addition to outperforming the market, the success of Jihu Motors is also inseparable from the construction of a technical base and the support of system strength. As early as 2017, BAIC Blue Valley signed a cooperation agreement with Huawei, becoming one of the first car companies to cooperate with Huawei. In August last year, the two parties also planned to carry out smart selection cooperation with Huawei Terminal Co., Ltd. on the basis of the existing strategic cooperation to jointly create a high-end executive sedan, which is planned to be launched in 2024. This cooperation will provide Jihu Motors with Huawei's advanced technology and innovation capabilities, thereby enhancing product competitiveness and market share.
In the most critical field of power batteries for new energy vehicles, BAIC Blue Valley also reached a cooperation with the industry leader CATL in October last year. According to the plan, Jihu cars will be equipped with Shenxing super-chargeable batteries, which can achieve charging performance of 10 minutes of charging and a driving range of 260km. At present, BAIC Blue Valley also has independently developed core technologies such as the IMC architecture equipped with 5G technology, "Jifeng" power, and super fast charging optimization, which has built a technological moat for Jihu Motors. Next, BAIC Blue Valley is expected to rely on its quality advantages to continue to release its capabilities in areas such as intelligence and high-end manufacturing, further tap the potential of scenario-based vehicle manufacturing, and provide support for the long-term development of Jihu Motors.
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