The universe is about to welcome a new member of Hongmeng Zhixing. Can fame bring victory?

The great sales of Wenjie's new M7 and the "far lead" of Wenjie M9 have allowed Huawei's smart car selection business, Hongmeng Zhixing, to completely get rid of the decline in the first half of the year in the second half of 2023.

Perhaps for Hongmeng Zhixing, the current product line is not rich enough.

Currently, only smart-select models are launched in cooperation with Cyrus and Chery. Subsequent "Two Worlds" cooperation with JAC and BAIC also have corresponding plans exposed. Among them, spy photos of the new sedan jointly developed by Huawei and BAIC have recently been exposed.

According to a research report released by China Merchants Securities, this new sedan jointly developed by Huawei and BAIC, code-named X4 (hereinafter referred to as "BAIC X4"), is positioned as a medium-to-large pure electric executive sedan with a price of In the range of 300,000 yuan to 400,000 yuan, it is planned to be officially launched in the first quarter of this year.



As for executive-class cars, Xiaotong’s first impression was of luxury cars such as Mercedes-Benz S-Class and Porsche Paramera that cost millions. No matter how bad they were, they would have to be Audi A6L, BMW 5 Series and other luxury cars over 400,000 yuan. As an executive car with a price of 300,000 yuan, what is the capability of BAIC X4? Let’s see Xiaotong analyze it slowly.

Is the BAIC X4 actually an enhanced version of the Zhijie S7?


The BAIC X4 in the spy photos was covered in thick camouflage. When Xiaotong saw the spy photos at first glance, he did not tell that this was the first smart car jointly developed by Huawei and BAIC. But judging from the texture of the camouflage stickers, we can tell that this new car is likely to come from BAIC Group, because the same camouflage stickers can also be found on the previous Jihu Road test car.

Jihu Alpha S spy photos


Although the entire vehicle is almost covered in camouflage, Xiaotong can still find some "clues" in the details. After all, it is Hongmeng Zhixing's second sedan. The BAIC X4 has some similarities with the Zhijie S7 in some design details, such as the sharp headlights, the front bumper with a small opening, etc., and it also uses A lidar "watchtower" that only appears using high-end intelligent driving systems.





The shape of the taillight is similar to that of the Wenjie M9, the lamp cavity structure is more like the same model as the Zhijie S7, and the height of the lamp group is between the Wenjie M9 and Wenjie M9 Between Jie M9 and Zhijie S7.



It is worth mentioning that the BAIC X4 also uses rear privacy glass and electronic exterior mirrors that are not available in other Hongmeng Zhixing models.



This is understandable. The purpose of BAIC X4 using these configurations is to demonstrate a higher status than the Zhijie S7.

Although the option of electronic exterior rearview mirrors has been allowed, there is still a lot of controversy about electronic exterior rearview mirrors on the Internet. Supporters said that electronic exterior rearview mirrors have lower air resistance and do not need to be covered by rain during the rainy season; opponents said that electronic exterior rearview mirrors have a limited field of view, and traditional rearview mirrors can expand the field of view by moving the line of sight. , and once there is a software or hardware failure in the electronic exterior rearview mirror, it can easily lead to a traffic accident.

It can currently be confirmed that the BAIC X4 will provide electronic exterior rearview mirrors, but Xiaotong believes that it is more likely to be an optional configuration. On the one hand, there is too much controversy online, and the standard electronic exterior rearview mirrors of all series may have an impact on the market reputation of the product; on the other hand, electronic exterior rearview mirrors are still an "emerging thing", even for traditional luxury brands There are also almost no electronic exterior rearview mirrors on the models, and consumers still need time to adapt.

Looking at the interior, the cockpit layout of the BAIC X4 is very similar to that of the Zhijie S7. The instrument panel and central control screen adopt a staggered design. The shape of the steering wheel, the wireless charging area for mobile phones and the position of the cup holder are basically the same. The same, but a sunshade is used on the top of the LCD instrument panel. BAIC X4 may not provide a HUD head-up display system.



At the same time, Xiaotong noticed that the door opening method of the BAIC X4 is also a button type, but the position of the button is similar to that of the Wenjie M9, not like that of the Zhijie S7 Designed above the handle.



Currently there is only this one spy photo of the interior of the BAIC X4, but the highlight of an executive-class sedan is basically the rear seats.Combined with the product's price of 300,000 yuan, Xiaotong speculates that the rear seats of the BAIC X4 will have ventilation, heating, massage and other functions, and may also use the "one-button lie-flat" function of the same model as the Wenjie M9 , and may even be linked with the co-pilot to further increase the legroom of the boss seat. In addition, Huawei’s Maglink interface and the small table board common in commercial vehicles are not expected to be absent.

Judging from the current known news, it is almost certain that the BAIC X4 borrows many designs from the Zhijie S7, but in terms of functional experience, the BAIC X4 will pay more attention to luxury than the Zhijie S7. This makes it more suitable for the identity of an executive-class sedan.

Is BAIC X4 a 300,000-level executive car worth choosing?


For Hongmeng Zhixing, the 300,000-class new energy sedan market is indeed still blank. The emergence of BAIC X4 can fill Hongmeng Zhixing's shortcomings in time. But it should be noted that the BAIC X4 needs to face many competitors, including domestic new energy sedans such as Avita 12, Jikrypton 001, Lantu Zhuguang, Zhiji L7, as well as Hongqi H9, Cadillac CT6, Lexus ES , Jaguar XFL and other second-tier luxury brands' traditional fuel cars.


##Currently, the only best-selling model in this market segment is the Ji Krypton 001, a new energy sedan, with monthly sales of about 6,500 units. Other domestic new energy vehicles The sales volume is still in the climbing stage, and in terms of luxury fuel vehicles, the monthly sales volume of most models has just exceeded 1,000 units, which is far behind Jikrypton 001.

From this point of view, BAIC X4 with Huawei's blessing may have a chance to break through the competition at this time, but Xiaotong still has to say that BAIC X4 is still very restricted.

In the 300,000-class sedan market, there are not many mid-to-large sedans like the BAIC X4, but the audience’s demand for space is not that high.



For consumers who want to buy an executive-class sedan, they are more inclined to choose a product with lower size positioning but higher brand influence, such as Mercedes-Benz C-Class, Audi A4L, etc. Even though BAIC X4 is a sedan with the influence of Huawei, its influence in the automotive industry is far less than that of traditional luxury brands.

Perhaps, compared to these traditional luxury mid-size sedans, the BAIC X4 is more outstanding in terms of intelligent driving, intelligent cockpit, and power, and its product competitiveness is more outstanding. It is a more worthy choice for the 300,000-level executive car. car. But in the high-end car market, a strong enough brand influence is enough to make the brand invincible. If BAIC X4 wants to be recognized by consumers, it may need to put more effort into marketing.

In addition to BAIC X4, Hongmeng Zhixing will also launch a new SUV Zhijie S9 this year and the first smart car in cooperation with Jianghuai, code-named X6, positioned as a million-level car, directly benchmarking Maybach .

The positioning of the Zhijie S9 is currently unknown, but it is expected to be an SUV with a higher positioning than the Zhijie S7 and continue to focus on the high-end family SUV market. From this point of view, the positioning of Zhijie S9 may be close to that of Ideal L7 and Ideal L8. Nowadays, the potential of the high-end household new energy SUV market has been tapped, and the market prospects of Zhijie S9 are quite broad.


## However, after the launch of JAC X6, it may also face similar embarrassment as BAIC X4, and in the million-class sedan market, the audience only pays attention to brand power. will be higher. Although JAC has NIO's car-making experience, after all, it is launching a million-level luxury car. JAC's experience in this area can be said to be blank. The probability of JAC X6 being recognized by the market in the early stage will be very low.


As Hongmeng Zhixing’s first product this year, BAIC X4’s competitiveness may have a certain impact on subsequent new cars. If the surprises brought by BAIC X4 are not enough to fill the gap between its brand influence and luxury brands, its market sales may be difficult to break through.

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