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HomeTechnology peripheralsIt IndustryGoogle integrates hardware team, merges Pixel, Nest and Fitbit departments, AR hardware fully shifts to OEM model

News from this site on January 16, Google recently issued an internal announcement, announced the reorganization of the Devices & Services team responsible for Pixel, Nest and Fitbit hardware.

谷歌重组硬件部门:整合 Pixel、Nest 和 Fitbit 团队,AR 硬件全面转入 OEM 模式

Google’s current Pixel, Nest and Fitbit businesses are driven by three different teams, covering design, hardware engineering, software, UI, etc. The work is also independent.

Google announced that in this reorganization, it will switch to a functional organizational model, with dedicated teams integrating the hardware engineering of Pixel, Nest and Fitbit. Therefore, this aspect of all Google hardware products will be led by one person.

Fitbit executive departures

As part of this reorganization, Google announced that Fitbit co-founders James Park and Eric Friedman Friedman is leaving the company, joining other Fitbit leaders.

谷歌重组硬件部门:整合 Pixel、Nest 和 Fitbit 团队,AR 硬件全面转入 OEM 模式

Google completed its acquisition of Fitbit in January 2021 and let Parker continue to serve as Fitbit vice president and general manager. In addition, Google also released the Pixel Watch and Pixel Watch 2, and Parker's last public appearance was in October last year.

Lay off AR team and no longer develop AR hardware

According to reports, Google plans to lay off hundreds of people in this reorganization, mainly in the first-party augmented reality (AR) hardware team , and other equipment and service departments will also be affected to a certain extent.

Google’s recent layoffs indicate that they will no longer focus on developing their own augmented reality hardware, but will instead shift to a model of cooperation with OEMs. Employees can apply for open positions within the company and Google will continue to provide support.

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