Amazon Prime Video will start rolling out ads on January 29th, and you’ll have to pay extra to watch ad-free

Amazon has finally announced the implementation date for its much-anticipated Prime Video advertising plan. Starting January 29, 2024, Prime Video will begin placing ads in some movies and TV series. Amazon explained in an email sent to users that this is done to continue investing in attractive content and to increase related investments in the long term

Amazon promises, Prime Video will have far fewer ads than traditional TV and other streaming platforms. Members don’t need to take any additional action, and Prime membership prices remain the same. However, users who want to enjoy an ad-free experience can pay an additional fee of US$2.99 ​​per month (note on this site: currently about 21 yuan).

The email also mentions several other benefits available to Prime members, apparently in an effort to appease members who may be upset by the advertising program. When Amazon announced this plan, many users expressed dissatisfaction, believing that it would reduce their willingness to use Prime Video. Currently, Amazon Prime membership costs $14.99 per month and $139 per year. A standalone Prime Video subscription costs $8.99 per month. After upgrading to the ad-free service, Prime membership will cost nearly $18, and a separate Prime Video subscription will cost nearly $12.

It is worth noting that Amazon also operates Freevee, a free ad-supported streaming service. The company stated in the email that "live events such as sports and content provided through Freevee will continue to contain advertising."

Amazon's move comes against the backdrop that major streaming platforms are constantly increasing subscription prices. While the monthly fee for Prime membership remains the same, users who want the current ad-free experience will need to pay extra starting January 29 next year

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