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It can be clearly seen in the technology circle recently that many manufacturers have begun to work hard in the field of generative AI and launched a number of new AI functions based on self-developed model data. In particular, domestic mobile phone manufacturers such as Huawei are based on generative AI. The large model has been fully optimized at the system level. Samsung may launch an AI phone this year, but Apple has not seen much technological progress in generative AI. Is it because Apple has ignored the trend of generative AI? No, recent news shows that Apple may focus on generative AI at the WWDC2024 conference in June this year, and the iOS18 operating system may add a large number of new AI features.
According to our understanding, Apple has been testing a large language model called "Ajax" since early 2023. In the iOS18 operating system, Apple's Pages and Keynote applications will have functions such as automatic summary and automatic completion. In addition, Apple Music will also introduce new features such as automatic playlist creation based on large-scale model development. In addition, Apple’s voice assistant Siri will also be upgraded to improve the intelligence of voice interaction.
Some overseas analysts believe that Apple will fully expand its AI-related applications in 2025, which means that only some generative AI applications may be displayed at the WWDC2024 conference, and full development may not be until 2025, but for now It seems that Apple has not taken the lead in generative AI technology. Whether it delayed the release for stability or the development progress is relatively slow is hard to say. I don’t know if Apple users use the Siri function a lot now, but the current situation Even without the design of shortcut commands, Siri's functions are actually difficult to satisfy its intelligent performance. Now Apple should keep up with the technological development of generative AI in time. The stock price fell sharply some time ago. An obvious warning.
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