Virtual digital human AI track, industry chain review

Today, the concept of virtual digital people has risen sharply, and companies such as Huayang Lianzhong, Silk Road Vision, Luoman Shares, Alto Electronics, and Fantuo Digital Innovation have all experienced sharp increases. According to the news, the first domestic digital human IP database "Yuanli Trend Network" was officially launched on December 19, providing digital human IP with "personal homepage", influence assessment, brand cooperation and other services. The platform was established based on the "China Virtual Digital Human Influence Index" and is jointly guided by the State Key Laboratory of Media Convergence and Communication and the Digital Human Research Institute of the Communication University of China. Digital human industry chain platforms and institutions such as CCTV, NetEase Fuxi, iFlytek, Xiaobing, Lenovo Academia Sinica, Blue Universe, Xinhua News, and Black Mirror Technology have all participated in the construction of the platform

A virtual digital human is a computer-generated virtual character whose appearance, language and behavior resemble real humans. These virtual digital humans can move around in different virtual environments, such as video games, cyberspace, and virtual reality, and can interact with real humans. Common applications include customer service assistants and anchors. Customer service assistants can answer user questions online 24 hours a day

In addition, there is another type of anchor. JD.com once launched the virtual anchor "Xiaomei", which brought consumers a smooth live broadcast experience similar to that of real anchors in the live broadcast room. "Aliyu", a subsidiary of Alibaba Group, has also conducted research on virtual anchors and launched a virtual anchor called "Alibaba Fish". It can be seen that the research of these large companies has been ahead of many other companies, but their research and application levels are relatively shallow, let alone other companies

Therefore, the current application scope of virtual digital people is relatively narrow. For example, the virtual student "Hua Zhibing" previously launched by Tsinghua University can only create poetry, painting and music, and its learning ability and emotional interaction ability are relatively low

The content that needs to be rewritten is: industrial level

The industrial chain involved in virtual digital humans can be divided into hardware and software foundations, or related platform layers, and downstream applications.

There are many software and hardware, such as mobile phones, TVs, projections, etc., and 3D equipment such as AR/VR are also required. Optical devices, sensors and necessary chips are also essential

You need to use some modeling software and rendering engines, such as Shadow Technology, Epson and NVIDIA can provide these tools

The platform layer is developed by some large companies and can provide software and hardware systems and some artificial intelligence technologies. And companies like Tencent, Baidu, Sogou, SenseTime, iFlytek and other companies can provide some artificial intelligence technology

Downstream refers to the application layer, such as BlueFocus, Mango Supermedia, and Next World Culture, companies that can apply virtual digital technology to various scenarios

However, no matter how much it goes around, maybe these Internet or artificial intelligence giants will still be able to achieve some practical results in the future, just like games

We have discussed before that there is a clear trend of polarization in the game market. For example, Tencent and NetEase, the two leading companies in the gaming industry, almost dominate many important game markets. For example, Tencent’s “Honor of Kings”, which we are familiar with, has been playing every month on the global iOS and Google Play’s Android platforms. Generating hundreds of millions of dollars in revenue, and of course much of that contribution comes from our country. Tencent’s “PUBG (Merge Peace Elite)” also generates hundreds of millions of dollars in revenue every month. Diablo, a collaboration between NetEase and Blizzard, also generated tens of millions of dollars in revenue. These giant companies have the core technology and the richest publicity and promotion resources, operate a variety of games, have obvious brand advantages, and occupy the top two shares in the market

These two companies invest a lot of resources in game development, which other game companies cannot do. In addition, established game manufacturers such as Sanqi Interactive Entertainment also have their own game development capabilities. Century Huatong's legendary series of IPs have good commercialization potential and have established their own user groups. Perfect World not only develops its own games, but also cooperates with major companies such as Tencent to develop

There are some platforms like Bilibili, which have unique characteristics, attach great importance to the two-dimensional culture, and attract many users. Therefore, Bilibili focuses on developing and representing two-dimensional games, and has successfully represented games such as FGO and Princess Connect

Other lightweight game companies refer to those game companies that adopt the IAA IAP hybrid monetization model. This model makes them relatively small in scale, investment is not so high, and they focus on a specific field

Nowadays, artificial intelligence technology has set off a boom in many industries. In addition to the field of virtual digital humans, short drama games are also gradually emerging. Recently, the domestic key online micro-short drama planning and filing announced last month’s data. Our online micro-short dramas have exceeded 300, and the number has grown rapidly. At the same time, large companies have also begun to pay attention to the fields of games and film and television, and have set their sights on this small game and mini-series. Coupled with the support of new technologies such as artificial intelligence and artificial intelligence graphics computing, these industries are also gradually developing and growing. However, the technologies behind these are very complex and require a long period of polishing and research and development

Lv Changshun (Cairns) Certificate Number: A0150619070003. [The above content only represents personal opinions and does not constitute a basis for buying and selling. The stock market is risky and investment needs to be cautious] Rewritten as follows:

The above is the detailed content of Virtual digital human AI track, industry chain review. For more information, please follow other related articles on the PHP Chinese website!