


Market demand will surge by 40% next year: Huawei Kirin processor will help
December 21 news, recently, market research organization Counterpoint Research released a compelling research report. The report predicts in detail the market performance of Huawei mobile phones in the next year, especially if Huawei can increase the production capacity of Kirin processors. According to reports, Huawei mobile phones are expected to achieve rapid growth of nearly 40% next year. This significant increase is expected to be based on the huge success of Huawei's latest Mate 60 series of mobile phones as well as its existing P series devices in the third quarter of 2023
The report pointed out that Huawei's growth potential mainly depends on the potential increase in its Kirin processor production capacity. If Huawei can establish closer cooperative relationships with partners and expand its processor production scale, it is expected that Huawei's annual growth rate will remain at a strong level of 37% by 2024. In addition, the report also observed that Apple is expected to keep pace with the growth of the overall market in 2024, and the Indian market will become Apple’s new focus, with Apple’s shipments in India expected to grow by 23%
However, although Apple remains strong globally, its performance in the Chinese market is strongly challenged by Huawei. According to the editor's understanding, due to being at a disadvantage in the competition with Huawei in the Chinese market, Apple's global market share is expected to experience a series of small year-on-year declines in the fourth quarter of 2023 and throughout 2024. Nonetheless, Apple plans to offset the decline in sales by increasing the added value of its products. The report pointed out that in the last quarter of last year, iPhone The 14 Pro series accounts for 61% of the shipment share of all iPhone 14 series phones. With the launch of the iPhone 15 series, it is expected that by the fourth quarter of this year, the iPhone 15 The proportion of the Pro series in overall sales will increase to 65%. This reflects Apple's continued focus on the high-end market and its continued pursuit of high-value products.
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