Xiaomi automobile sales channels are fully accelerated, and a new retail model is about to be launched

According to news on January 2, Lu Weibing, the president and head of the international department of Xiaomi Group and also the general manager of the Redmi brand, announced on Weibo today that Xiaomi Motors has made important progress in the construction of sales and service channels. It is reported that Xiaomi Group has successfully signed a letter of intent for cooperation with the first 14 sales and service partners at its Beijing headquarters on December 29, 2023. This marks an important step for Xiaomi Motors in its sales channel layout.

This move marks that Xiaomi Motors’ new retail model has entered a substantial implementation stage. Lu Weibing emphasized that Xiaomi Motors' new retail model will focus on "direct sales" and make full use of "digital" means while actively integrating high-quality social resources, aiming to achieve dual optimization of business benefits and user experience.

According to the editor’s understanding, this move may mean that Xiaomi Motors will adopt a sales strategy similar to that of Xpeng Motors, that is, using both a direct sales model (such as Xiaomi Home) and an authorized dealer sales model. In addition, it is reported that Xiaomi Homes across the country are undergoing renovation and upgrading work, and it is expected that exhibition cars will be officially settled in the first quarter of this year.

In addition, according to previous reports, Xiaomi Motors’ first model, Xiaomi SU7, has been pre-released on December 28. This new car is positioned as a C-class high-performance ecological technology sedan and is planned to be officially launched in the first half of 2024. With sales channels gradually improving and models about to be launched, there is no doubt that Xiaomi Motors is making steady progress towards its stated goals.

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