Square Enix President talks about his thoughts at the beginning of the year: plans to integrate AI and other cutting-edge technologies in game development and distribution

The President of Square Enix expressed his thoughts at the beginning of the year: He will make full use of cutting-edge technologies such as AI for development and distribution.

Square Enix President Kiryu Takashi published his thoughts at the beginning of the year on the official page, briefly introducing the company's measures taken in the past year to investors. In terms of digital entertainment content business, the company will strengthen its content development system and distribution capabilities. For content development, the company will carefully examine the works under development and improve the development system. In terms of distribution, the company will further strengthen its global distribution capabilities and promote digital transformation. In addition, the company will internally share market characteristics and best cases in each region to enhance the overall capabilities of global issuance.

It is also mentioned that AI not only shows great advantages in word processing, but also shows good affinity with images, videos, music and other content. As the widespread application of AI accelerates, this will fundamentally change the way gaming companies produce content. In the development and distribution of content, cutting-edge technologies including AI will also be actively used, which can improve the productivity of the development process and the frequency of marketing in the short term; in the medium and long term, technological innovation can also be used in content creation. business opportunities.

In terms of investment in new businesses, SE has set blockchain entertainment/Web3, AI and cloud computing as key investment areas. Last year, SE redefined its mission and set new goals that included these three areas.

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