Alipay deepens cooperation with the banking industry: 4 major capabilities upgrades, AI technology openness

Alipay official news shows that on December 21, Alipay announced at the "Digital Intelligence Integration and Unbounded Ecology" Alipay Banking Ecosystem Year-end Ceremony that it will continue to deepen the ecological innovation of bank card operations in 2024 with its banking industry ecological partners. Cooperate and further open up AI technology services

In 2024, the marketing capabilities of the four major banks will be upgraded: precision marketing capabilities, user reach capabilities, scenario opening capabilities, and ecological linkage capabilities

Tang Fang, Vice President of Ant Group and General Manager of Alipay User Division, said that Alipay has always adhered to the original intention of "paying for the people and serving entities". In the past three years, it has cooperated with thousands of banks and more than 4,000 banks across the country. Partners work closely together to focus on digital marketing of bank cards. This cooperation has served hundreds of millions of consumers and achieved a win-win situation for consumers, banks, service providers, merchants and payment platforms

Representatives of Alipay said that they will strengthen cooperation with many banking institutions and service providers with a more open and cooperative attitude, open up more scenarios, capabilities and services by introducing new technologies, and further develop with a more competitive cooperation strategy. Develop a cooperative ecosystem. Before 2024, they plan to work with partners to further strengthen the cooperation ecosystem

Alipay announced the launch of four major upgrades for bank ecological cooperation in 2024. The following is a summary of the main content by IT House:

• 1. Upgrade precision marketing capabilities: from basic version to professional version to advanced version to help achieve precision marketing for banks.
• 2. Upgrade user reach capabilities: Alipay public domain traffic opening, cashier quota opening, API interface upgrade, bank private domain traffic and other areas will be further opened to help banks build a closed loop of user marketing.
• 3. Upgrade scenario opening capabilities: enable more scenarios to be selected and configured, scenario upgrades to match the crowd to increase the conversion rate, and strengthen the matching of business opportunities for offline merchants, thereby realizing the upgrade from single-point marketing to intelligent operations.
• 4. Upgrade ecological linkage capabilities: Through open and stable brand scenarios, marketing capabilities, and digital intelligence capabilities, combined with competitive incentive strategies, we collaborate with ecological partners to promote digital intelligence in bank marketing.

The above is the detailed content of Alipay deepens cooperation with the banking industry: 4 major capabilities upgrades, AI technology openness. For more information, please follow other related articles on the PHP Chinese website!