Strengthen the standardization of WeChat public accounts’ labeling of “self-media” content sources

Today, the WeChat Public Platform Operations Center released a message announcing further standards for source annotation of “self-media” content

According to the "About Strengthening" "Notice on the Management of "We Media"" (hereinafter referred to as the "Notice") requires that when "We Media" accounts publish information involving domestic and foreign current affairs, public policies, social events and other related information, should accurately indicate the source of the information, and when publishing, Display in a prominent position.

Information from unknown sources, especially current political news, financial information and other content, is prone to misinterpretation during the dissemination process, misleading and confusing readers. In order to create a civilized and harmonious online environment and improve the C-side reading experience, the WeChat public platform will further standardize the source labeling of content information. The majority of "self-media" creators must strictly follow the requirements of the "Notice" to standardize content annotation. should select "Creative Source" in the "Article Settings" module to annotate before publishing the article, so as to create a clear online space.

This site provides marked cases for reference:

(1) "Material source official media/online news"

▲ Picture source "WeChat Public Platform Operation Center" public account

(2) "Personal opinions, for reference only"

(3) "The content is plot interpretation and for entertainment purposes only"

(4) "The content is generated by AI"

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