PICO 4 sales far below expectations, news says ByteDance will cancel next-generation VR headset

IT Home News on December 13, according to The Information, ByteDance is preparing to ax its PICO new generation AR headset PICO 5 because the sales of the current PICO 4 are far lower than expected.

According to an EqualOcean article in October this year, ByteDance is said to be gradually shutting down PICO and abandoning the Metaverse project. The article pointed out that ByteDance believes that the hardware field in which PICO is located is not its area of ​​expertise. Its performance in the past few years has not met expectations, and there is no hope for the future.

At that time, the relevant person in charge of ByteDance responded to the rumors of "gradually abandoning the PICO business", saying that these news were untrue. They said that PICO is still operating normally and that the company will invest in the XR (extended reality) business for the long term

IT Home query found that PICO was established in March 2015 and merged into ByteDance in September 2021. The current PICO 4 will be released by the National Bank in 2022. The 8GB 128GB version is 2,499 yuan, the 8GB 256GB version is 2,799 yuan, 8G The 512G version costs 3799 yuan.

According to the latest statistical report released by market research agency Counterpoint Research, my country's VR headset shipments dropped sharply in the first half of 2023, with a drop of 56%. This decline ended the previous two consecutive years. Growth trends (i.e. 2021-2022). Among them, the PICO brand accounts for about 50% of the market share. However, in the first half of 2023, PICO also experienced a year-on-year decline of more than 50%

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