Huajia founder responds to rumors of bankruptcy: There is no escape, and the fulfillment plan for old orders is expected to be announced as soon as the end of the month

News from this site on December 5. According to Black Cat’s complaint, on the afternoon of September 25, the human resources department of the well-known flower e-commerce company “Huajia” issued an all-staff letter, admitting that the company had encountered “unprecedented pressure” and "In the past few months, the company has been unable to make ends meet due to the off-season, historical order fulfillment and bank repayment pressure," it said. In early September, the company's bank account was blocked, and transfers to suppliers, customers and employees were prohibited. Huajia decided to enter the stage of suspension of business and rectification.

After more than two months, FLOWERPLUS Huajia WeChat public account reported that Xiao Ke, the founder of Huajia, responded to questions such as whether Huajia went bankrupt, whether the founder ran away, and order delivery.

Xiao Ke said that Huajia did not go bankrupt and the founder did not run away. The primary goal at present is to resume operations so that Huajia can restart healthily. The preparation work has been completed and new orders are expected to be fulfilled as soon as mid-December (new orders refer to orders placed after December 1, 2023). About Huajia is also studying detailed plans for the delivery and fulfillment of old orders. It is currently in the stage of actively preparing funds and looking for new suppliers. The fulfillment plan for old orders is expected to be announced as soon as the end of December.

A letter to all the friends of FLOWERPLUS:

Hello everyone, I am Xiao Ke, the founder of FLOWERPLUS. First of all, I would like to express my deep apology to all Huajia flower friends, and I feel very sad and regretful about the recent problems Huajia has faced

As a brand that has been in the flower industry for 9 years, FLOWERPLUS has always been committed to providing high-quality flowers and excellent services. Recently, due to some uncontrollable factors, our shipments have indeed been seriously affected

I understand that our service interruption may have caused great inconvenience to customers who are accustomed to buying flowers every Monday, and even Let you feel disappointed and angry

We have been doing our best to solve the problem of being unable to deliver, and have conducted in-depth communication and consultation with suppliers and logistics partners. We hope to resume our flower service as soon as possible. I have also been reflecting on the reasons for this predicament

I know that user trust is the cornerstone of the brand. Therefore, "user first" has always been the core of the company from top to bottom, and it is also the original intention of the founder. We will do our best to maintain and win back the trust of every flower friend in us.

Never give up despite setbacks, it is not difficult to start again. We really have the belief that we can turn the tide. Please believe in us! Once again, I would like to express my apologies and gratitude to all Huajiahua friends. We will use practical actions to prove our determination, and we will definitely stand up again from this crisis, start again, and start from the heart!

This is not only a matter of life and death for a company, not only a matter of responsibility for users/suppliers/employees, but also a battle between all participants and themselves.

Public information shows that Flowerplus was established in 2015, created a daily flower subscription model of "online subscription value-added service with direct delivery from the origin" , launched for 99 yuan Flower monthly package (delivery once a week, 4 times a month).

# This website checked the official website of Huajia and found that it said that Huajia has 20,000 acres of flower planting base in Yunnan, and 6 million flowers are produced every week Picked from this. In addition, Huajia has also reached an agreement with the world's major flower countries, claiming to only import high-quality A-grade flowers. Huajia has built 7 major warehousing bases in the country, with a 35,000 square meter flower factory.

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