Users exceeded 8 million! Dongfeng Honda’s new user brand “Benjia” is shockingly released

According to news on December 3, Dongfeng Honda recently celebrated Mr. Wang, the owner of the Yingshi Pai car, as the brand’s “8 millionth user” at the recent user ecology conference and user brand launch conference. This moment marks that Dongfeng Honda has successfully reached the historic milestone of 8 million users. At the same time, Dongfeng Honda also officially launched a new user brand "Benjia"

According to the editor's understanding, in the brand name "Benjia", "Ben" means the essence of "Honda" , represents the origin of automobile manufacturing, and also symbolizes not forgetting the original intention and adhering to the "original heart" of providing joy; while "home" symbolizes the user's safe home. This brand positioning aims to build the "home" into the home base of Dongfeng Honda, and at the same time play its role as a link to provide more diversified high-value services to the "home" and strive to build a new ecosystem for users.

#Dongfeng Honda officially announced that their new brand will provide users with a higher level of service experience from four aspects. The first is "brand experience". Through the continuous innovation and improvement of Dongfeng Honda's channels, the brand concept will be continued from space design to service model, creating a comfortable "home" space and good interactive experience for users. The second is "brand service", including "six major brand services" such as all-round housekeeping, full-speed maintenance, full transparency, full high-quality warranty, full-time guarding, and full selection, aiming to allow users to fully enjoy the "trustful companionship" service An all-around, all-time, all-speed, all-optimal, all-round, and wholehearted service experience in the smart electric era

In addition, there is also a "home community" that builds online/offline services through the Dongfeng Honda APP online platform The next integrated family community provides super interesting company for "family members". Finally, there is "Original Growth", a plan specially designed for users' personal growth, giving full play to the creativity of "Originals" and realizing co-creation between the brand and users. Dongfeng Honda officially stated that the new brand will bring more surprises and exclusive experiences to users and help users grow together.

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