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Amazon-iRobot deal hit by EU antitrust warning: nearly $1.4 billion deal blocked

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2023-11-28 09:26:591109browse

According to news from this site on November 28, the European Union’s antitrust regulator pointed out on Monday that Amazon’s US$1.4 billion (approximately RMB 10.01 billion) acquisition of iRobot may lead to competitors being squeezed out of the online market, thus Unable to compete fairly

Amazon announced the deal last August. At the time, there was intense regulatory scrutiny around the world over such acquisitions and their potential to help leading companies amass vast amounts of data. Regulators believe the data could strengthen companies' market dominance or help them expand into more markets, according to a statement , the European Commission stated: “Amazon may adopt a variety of exclusionary strategies to exclude iRobot’s competitors by preventing competitors from selling sweeping robots in its stores and/or reducing their access rights.”

According to the EU The competition agency said Amazon's online marketplace is an important sales channel for sweeping robots in France, Germany, Italy and Spain. The agency sent Amazon a statement of objections detailing its concerns. While this puts pressure on Amazon, it also provides direction for remediation, so it also gives the company a chance to better address specific issues or even gain unconditional approval.

Amazon-iRobot deal hit by EU antitrust warning: nearly $1.4 billion deal blockedAmazon says it is cooperating with the European Commission to address its concerns
“Faced with fierce competition from other robot vendors, iRobot offers practical and innovative products. We believe Amazon can Provide resources for companies like iRobot to accelerate innovation and invest in critical capabilities while lowering prices for consumers."

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