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HomeTechnology peripheralsIt IndustryXiaomi Double 11 sales report: total omni-channel payment exceeds 22.4 billion yuan

News from this site on November 12, according to Xiaomi’s official Double 11 battle report, the company’s omni-channel payment amount exceeded 22.4 billion yuan as of 23:59:59 on November 11, 2023, setting a new record for major promotions in the past. In addition, Xiaomi 14 won the domestic championship of the four major platforms!

Note on this site: The statistical time is from 20:00:00 on October 23, 2023 to 23:59:59 on November 11; all channels include Xiaomi Mall, Xiaomi Home, Xiaomi Youpin, and various Large authorized e-commerce and authorized retailers.

小米双 11 销售报告:全渠道付款总额超过 224 亿元
  • In terms of Xiaomi AIoT, the cumulative sales of the hair dryer category across all channels exceeded 450,000 as of 23:59:59 on November 10 Taiwan;

  • As of 23:59:59 on November 10, the total sales of the electric toothbrush category across all channels exceeded 400,000 units;

  • Rice cookers As of 23:59:59 on November 10, the cumulative sales of the category across all channels exceeded 100,000 units; the

  • electric heater category as of 23:59:59 on November 10, the cumulative sales across all channels Breaking through 100,000 units;

  • As of 23:59:59 on November 10, the cumulative sales of garment steamers across all channels have exceeded 120,000 units

  • As of 23:59:59 on November 10, the cumulative sales of the humidifier category across all channels have exceeded 350,000 units

  • As of 23:59 on November 10, the health scale category :59 The cumulative sales volume in all channels exceeded 200,000 pieces;

  • As of 23:59:59 on November 10, the cumulative sales volume in the water purifier category exceeded 150,000 pieces;

  • As of 21:00:00 on November 10, cumulative sales across all channels have exceeded 150,000 pieces, becoming the leader in the air purifier category

  • Router As of 23:59:59 on November 10, the cumulative sales of the category exceeded 700,000 units across all channels; the

  • camera category as of 23:59:59 on November 10, the cumulative sales across all channels exceeded 50 10,000 units;

  • As of 23:59:59 on November 10, the cumulative sales of the kettle/health pot category across all channels exceeded 450,000 pieces;

  • ## As of 23:59:59 on November 10th, the #dental rinse category’s cumulative sales across all channels exceeded 100,000 units;

  • The electric shaver category as of 23:59 on November 10th: 59 Cumulative sales across all channels exceeded 300,000 units;

  • As of 23:59:59 on November 10, the cumulative sales of the mobile phone washing category had exceeded 180,000 units

  • As of 23:59:59 on November 10, the sales volume of the smart door lock category in all channels has exceeded 150,000 units

  • The bracelet category as of November At 23:59:59 on November 10, cumulative sales across all channels exceeded 600,000 pieces;

  • As of 23:59:59 on November 10, cumulative sales across all channels of the watch category exceeded 160,000 pieces

  • As of 23:59:59 on November 10, the cumulative sales of smart speakers across all channels exceeded 630,000 units;

  • Xiaomi TV S Pro MiniLED series’ cumulative sales across all channels exceeded 2 billion yuan as of 23:59:59 on November 10th

  • Dishwasher category as of 23:59 on November 10th: 59:59 Cumulative sales across all channels exceeded 50 million yuan;

  • As of 23:59:59 on November 10, the cumulative sales across all channels exceeded 20 million yuan;

  • As of 23:59:59 on November 10, the cumulative sales of the camera category through all channels have exceeded 100 million yuan

  • As of November 10 At 23:59:59 on November 10, the trade calculation sales of the omni-channel smart speaker category have exceeded 100 million yuan;

  • As of 21:00:00 on November 10, the air purifier The cumulative sales of the category in all channels have exceeded 200 million yuan

  • As of 23:59:59 on November 10, the cumulative sales of the smart door lock category in all channels have exceeded 250 million yuan;

  • As of 23:59 on November 10, the cumulative sales of the smoke stove category across the entire network have exceeded 100 million yuan

  • As of As of 23:59:59 on November 10, the cumulative sales of the sweeper category across all channels have exceeded 180 million yuan

  • The cumulative sales of the hair dryer category across all channels as of 23:59:59 on November 10 Sales exceeded 65 million yuan;

  • As of 23:59:59 on November 10, the cumulative sales of water purifiers across all channels have exceeded 200 million yuan

  • As of 23:59:59 on November 10, the cumulative sales of the router category exceeded 200 million yuan;

  • As of 23:59:59 on November 10 , the cumulative sales of the water heater category across all channels have exceeded 35 million yuan

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