'GTA6' may use AI to develop, but T2 will not lower the price

"GTA6" may be developed using AI, but T2 will not lower the price

The widespread use of AI in games is a controversial topic, especially when it comes to creativity. Xbox's recent announcement that it will use generative AI in its games to assist with scripting and dialogue sparked some controversy. Based on a recent earnings call, it looks like Take-Two will follow suit.

Take-Two CEO Strauss Zelnick said some players have rationalized the use of artificial intelligence in game development, saying it will make costs lower, but these cost savings will not benefit gamers.

Our entertainment products are created via computers. We value the importance of tools, develop them in-house, and license their use. Zelnick explained to investors: "New developments in artificial intelligence are exciting, and I have been publicly convinced that they will increase efficiency."

He said the technology could ease the heavy workload. The result of this change may be that some menial jobs will be reduced or eliminated, while the importance of high-end jobs will increase

Zelnick said that our strategy is to become the most creative, innovative and efficient company in the industry. He believes that artificial intelligence has the potential to achieve these three goals, but one should not expect the selling price to decrease, just expect everything to get better in the future

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