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According to the latest hardware analysis report, Counterpoint Research pointed out that the hardware cost of the iPhone 15 series has increased by 8% compared with the previous generation. A hardware cost analysis of the iPhone 15 Pro Max (8 256) conducted by a research institute shows that its cost is US$508.9 (approximately 3,700 yuan, the National Bank price is 9,999 yuan). This cost increase is believed to be in response to Apple’s $100 price increase for the Pro series. According to the editor, in addition to the cost increase, the analysis also revealed that Apple’s share of self-designed components increased to 25 %. These self-designed components include the self-developed 3nm A17 Pro processor (cost increases by $30 compared to A16), UWB and power management IC, etc. This trend shows Apple’s continuous innovation and improvement in hardware design.
Japanese media previously analyzed the hardware costs of the iPhone 15 series, and the results showed that the 15 Pro Max is the most expensive mobile phone in Apple’s history. According to actual disassembly, the manufacturing cost of the entire iPhone 15 series has increased by 8% to 16% compared to last year’s iPhone 14 series. Among them, the production cost of iPhone 15 Pro Max is the highest, reaching US$558 (approximately 4,100 yuan), which is 12% higher than the production cost of iPhone 14 Pro Max. The cost of parts is as high as 47%
iPhone 15 Pro is available in different countries/regions There are differences in the specific gravity of Max parts. American parts accounted for about 33%, ranking first; Korean parts accounted for about 29%, with an increase of about 5%, ranking second; Japanese parts accounted for 10%, ranking third; Taiwan, China The proportion of parts supplied increased significantly to 9%; while the proportion of parts supplied by mainland China shrank to 2%. This distribution reflects the iPhone 15 Transnational cooperation pattern in Pro Max production.
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