Explore different selves: Enter the Expo in Qingpu丨AI skin test, AR cross-dressing...Kao Life+ applet leads your journey of personality

At this CIIE, Kao Group made its sixth appearance, with the theme of “Sharing Beauty and Sharing Good Things”, bringing an extraordinary digital intelligence experience to the audience and lighting up people’s infinite interest in “creating a beautiful future”. Longing.

"Try this midnight gray hair color, and change the eyebrow color..." At this exhibition, Kao's interactive booth is played by the mini program "Kao Life", "AI photo-taking skin test" and "AR cross-dressing" The three mini-app-based application functions of "Explore Skin Energy" are perfectly reproduced in the exhibition hall.

The rewritten content is: At the scene, several viewers were experiencing "AR cross-dressing" through the big screen. When they click on the online mini program, the built-in AR color test function will intelligently capture skin color, skin brightness and facial features contour data, combined with color principles such as professional color psychology, complementary colors and optical illusions, to help viewers find the color that suits them. Ms. Wang, an audience member, said: "It is really practical to be able to change hair color online. You can also change the color of lipstick, eyebrows and eyeliner. After the change, you can compare before and after, saving a lot of time and trial and error costs."

Based on the "AI photo skin measurement" function provided by Kao Imaging Skin Diagnosis Technology, it can accurately capture the status of facial skin, evaluate "nasolabial fold level", "dryness", "gloss" and other skin indicators, and generate a personal Exclusive reports and skin-beautifying advice. The "Skin Energy Diagnosis" can help users discover the root causes of skin problems and provide scientific suggestions

According to the staff at the booth, "Life" means life, and "+" is the same as "home and plus". "Kao Life+" is another path-finding move under Kao China's "multi-touch point" business strategy. At present, the "Kao Life+" mini program has been released in October. It hopes to use the WeChat mini program as a platform and combine mobile phone hardware to bring real-time human-computer interaction and provide users with professional advice and personalized solutions.

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