The entire Apple press conference was originally shot using iPhone 15 Pro Max

Introducing the new generation of MacBook Pro and iMac equipped with M3 chips. This 30-minute, Halloween-themed online presentation is quite similar to Apple’s past pre-recordings. But the biggest difference is that the entire event was shot by an iPhone 15 Pro Max.

filmed entirely with an iPhone

After the event, after Tim Cook expressed his thanks, a message appeared on the screen stating that the event was " Shot on an iPhone and edited on a Mac. There is also a disclaimer stating that all presenters, filming locations, and drone footage were shot with an iPhone 15 Pro Max.

Although Apple has always emphasized the iPhone's camera's ability to capture "Hollywood-quality" movies, this is the first time Apple has used an iPhone to record an entire event.

Support ProRes

Undoubtedly, this is Apple’s clever promotion of the iPhone 15 Pro’s new photography capabilities. The latest iPhone 15 Pro Max is the first smartphone to record videos in ProRes Log format at 60 frames per second.

This combines the ultra-low compression of the ProRes format with the Log color format used in the film industry for precise color correction.

The USB-C interface can be used to connect external storage devices

iPhone 15 Pro is also the world’s first smartphone to support ACES (Academic Color Coding System). It is a global standard color workflow. In addition, professionals can use the USB-C port to connect external storage devices and record videos directly on them.

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