The theme seminar "Artificial Intelligence and Future Design" was held in Zhangjiawan Design Town, Tongzhou

Recently, a seminar on the theme of "Artificial Intelligence and Future Design" organized by the Beijing Science and Technology Innovation Promotion Center was held in the Beijing Future Design Park, Zhangjiawan Design Town, Tongzhou District. The development of artificial intelligence technology has had a wide impact on many industries around the world, and artificial intelligence is also playing an increasingly important role in the design industry. Against this background, this seminar invited scholars and elites from industry and academia to discuss how design can respond to the changes in artificial intelligence, and how design can be combined with artificial intelligence to contribute to the development of the design industry.

Li Guoguang, a first-level researcher at the Beijing Municipal Science and Technology Commission and Zhongguancun Science and Technology Park Management Committee’s Culture and Science and Technology Division (Science Popularization Division), Yang Jianlu, deputy director of the Tongzhou Park Management Committee of Zhongguancun Science and Technology Park, and Wang Benlu, deputy director of the Beijing Tongzhou District Science and Technology Commission attended the meeting seminar. Lou Xiaohong, deputy director of the Culture, Science and Technology and Science Popularization Department (Industrial Design) of the Beijing Science and Technology Innovation Promotion Center, presided over the seminar.

(Scene of the "Artificial Intelligence and Future Design" themed seminar)

Li Guoguang, a first-level researcher at the Beijing Municipal Science and Technology Commission and the Cultural Science and Technology Division (Science Popularization Division) of the Zhongguancun Science and Technology Park Management Committee, said in his speech that the current global artificial intelligence technology is developing rapidly and has become a key game for the key layout of the world's technological powers. road. As an important part of Beijing's drive to promote the development of the design industry, Zhangjiawan Design Town focuses on innovative design and urban technology industries. It is an important platform for building Beijing's design capital and digital capital, and is also an important platform for exploring artificial intelligence and design. carrier. The Municipal Science and Technology Commission and the Zhongguancun Management Committee pay close attention to the development of Zhangjiawan Design Town and will continue to actively guide the city’s high-quality design resources to land in Zhangjiawan Design Town.

(Speech by Li Guoguang, first-level researcher of the Cultural Science and Technology Division (Science Popularization Division) of the Beijing Municipal Science and Technology Commission and the Zhongguancun Science and Technology Park Management Committee)

Wang Benlu, deputy director of the Science and Technology Commission of Tongzhou District, Beijing, said in his speech that Zhangjiawan Design Town will continue to promote the development of innovative design and technology industries, promote the upgrading of the design industry through design innovation, and integrate design resources and talents. It is hoped that through the holding of this seminar, the design brand awareness of Zhangjiawan Design Town will be continuously built, and more and more design and technology enterprise talents will be attracted to the sub-center and Zhangjiawan Design Town.

(Speech by Wang Benlu, deputy director of the Science and Technology Commission of Tongzhou District, Beijing)

At the seminar, many experts delivered wonderful keynote speeches. Lv Jigang, Director of BOE Yiyun Digital Culture Innovation Research Institute, delivered a speech on "How to Intelligentize and Innovate Digital Art under Artificial Intelligence", introducing the application trends of artificial intelligence in the field of digital art, and focusing on the application of artificial intelligence in content creation, storage, dissemination and display. The advantages and disadvantages of this aspect were analyzed. At the same time, BOE’s application cases in AI image processing, big data, digital content innovation and other technologies were shared.

(Lv Jigang, Director of BOE Yiyun Digital Cultural Innovation Research Institute, delivered a keynote speech)

Qin Jingyan, deputy dean of the Institute of Artificial Intelligence of the University of Science and Technology Beijing, delivered a speech on "Intelligent Mobility Design for Autonomous Vehicles", sharing the areas of its current autonomous vehicle projects under development in artificial intelligence algorithms, automatic control, smart mines, Research status in fields such as autonomous driving, as well as the achievements of autonomous vehicles in ecological civilization and sustainable design.

(Qin Jingyan, deputy director of the Institute of Artificial Intelligence, University of Science and Technology Beijing, delivered a keynote speech)

Xu Yun, senior design director of Fourth Paradigm (Beijing) Technology Co., Ltd., delivered a speech on "The Impact of Generative Large Models on Interface Design", introducing that the application of artificial intelligence technology will significantly reduce enterprise costs and improve efficiency. At the same time, he shared the impact of generative large models on corporate interface design, designer positions, and corporate production methods from a micro perspective.

(Xu Yun, Senior Design Director of 4Paradigm (Beijing) Technology Co., Ltd., delivered a keynote speech)

Niu Xu, director of Sugon National Industrial Design Center, delivered a speech on "How Design Artificial Intelligence Empowers Industry Innovation and Upgrading". Artificial intelligence technology can be applied to product design, material selection, manufacturing process optimization, forecasting market demand trends, etc. Tasks include assisting companies in planning their business strategies. In the future, designers should transform into data intelligence and artificial intelligence designers, using artificial intelligence technology to create greater business value.

(Niu Xu, Director of Sugon National Industrial Design Center, delivered a keynote speech)

Hou Wenjun, director of the Beijing Key Laboratory of Network Systems and Network Culture, delivered a speech "How to Upgrade Design Education under Artificial Intelligence", introducing that current design education should focus on cultivating information intelligent interaction design talents, establishing intelligent interaction design majors and utilizing large-scale Model for research and creative analysis. At the same time, the importance of design thinking and the role of artificial intelligence as an auxiliary tool were emphasized.

(Hou Wenjun, Director of Beijing Key Laboratory of Network Systems and Network Culture, gave a keynote speech)

During the question and answer session, the audience and guests had a lively and active exchange. Also present at this seminar were representatives from enterprises and institutions in the design field in Beijing such as Huiyun Shuzhi, Dehuo Technology, Moore Thread, Zhimi Technology, Skerlite, Zhuojie Yipin, Ximan Color, and Beijing Institute of Fashion Technology.

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