Home > Article > Technology peripherals > Li Jie: OnePlus 12 has no rivals at the same level and is a product worth looking forward to.
On October 24, OnePlus and BOE held a grand press conference in Chongqing and jointly launched the Oriental Screen. At the press conference, OnePlus and BOE conducted joint pre-research two years in advance and jointly invested hundreds of millions in R&D funds. With the joint efforts of both parties, Oriental Screen has top-notch display effects, ultra-high brightness, ultra-long service life and comfortable eye protection functions. At the same time, Oriental Screen has also achieved 6 technological breakthroughs, creating 9 world firsts and 12 global premieres
President of OnePlus China Li Jie said at the meeting: "The release of Oriental Screen is a breakthrough in the history of Chinese screens. The Chinese have climbed to the Mount Everest of screens." The 2K resolution Oriental Screen will make its global debut on OnePlus 12, the masterpiece of the decade. After the meeting, Li Jie, President of OnePlus China, and some heads of BOE were interviewed by this site and other media. Let’s take a look at what important information was revealed in this interview.
The Oriental Screen jointly developed by OnePlus and BOE can not only achieve higher brightness with the powerful capabilities of OPPO’s first-generation display chip Display P1 and lower power consumption, while also achieving a purer display effect. OnePlus 12 is also about to be released. The first 2K resolution Oriental Screen has obtained DisplayMate A certification by breaking 18 records. This means that Oriental Screen is not only the first 2K domestic screen to obtain DisplayMate A, but also the first domestically produced screen of all candy bars. The screen with the most refreshed DisplayMate A records on a mobile phone.
When Li Jie talked about OnePlus 12, he said that this phone embodies OnePlus’ past experience in high-end flagship products and its vision for the future industry. Understanding of trends. It not only has an excellent Oriental screen display effect, but also is equipped with the Snapdragon 8 Gen3 chip. The experience in terms of imaging, screen, design, etc. is unparalleled and is ahead of competitors of the same level. Li Jie said: "We are very confident about the upcoming OnePlus 12 on the occasion of its tenth anniversary. It will be a very important product."
Talking about this in-depth cooperation between OnePlus and BOE , Li Jie said that the R&D cooperation model between OnePlus and BOE is a new model that can help them achieve product differentiation and improve user experience in fierce competition. They are proud of the results of their cooperation with BOE and believe that Oriental Screen, brought by this cooperation, is in a very top position in the industry.
OnePlus attaches great importance to user experience, and they understand that users’ requirements for mobile phone screens are constantly increasing. They believe that the screen is not only used for display, but also involves entertainment, touch control and other aspects. Therefore, it is important to invest a lot of resources in the screen to meet the needs of the users. BOE is a partner of OnePlus and has excellent market share, technology research and development capabilities and manufacturing quality in the screen display field. BOE is considered a high-standard partner and has provided strong support to OnePlus. At the same time, BOE is also willing to explore new technologies and solutions with partners to improve user experience. OnePlus attaches great importance to user needs and user experience, and BOE has advantages in the underlying technology of screen displays. This shared customer orientation makes it easy for both parties to reach an agreement. OnePlus and BOE started cooperating two years in advance and invested a lot of engineers and R&D technology funds to jointly overcome technical problems and achieve a major breakthrough in screen experience based on user experience.
The cooperation between OnePlus and BOE, Li Jie is full of confidence and very confident in the quality and performance of BOE’s screens. They welcome users to experience and evaluate on their own to prove OnePlus’s advantages in this field. According to the information disclosed by Li Jie at the press conference, Oriental Screen will be used in OnePlus digital series and Ace series. Among them, 2K resolution Oriental Screen will be launched globally on the high-end flagship OnePlus 12, and 1.5K resolution Oriental Screen will be launched in performance. The benchmark OnePlus Ace 3 made its global debut, and both products are expected to be officially released soon.
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