Brand Insight | BlueFocus Li Linbo: Generative AI is reshaping the marketing industry

Artificial intelligence technology is changing the traditional model of the marketing industry. In this era of change, how to use artificial intelligence technology to provide enterprises with more efficient, smarter, and more innovative marketing solutions is a question that every marketing practitioner and entrepreneur needs to think about.

As a leading domestic marketing technology company, BlueFocus has released Blue AI, the overall implementation framework of its AI² strategy. Blue AI is a marketing industry model product matrix based on cloud computing and MaaS (including Microsoft Cloud, Baidu Smart Cloud, Zhipu AI, etc.) and its own application scenarios. It integrates BlueFocus’s professional operation model and content accumulation, and has a good demonstration effect in reconstructing the operation paradigm of the marketing industry. The 17PR content team conducted an exclusive interview with Mr. Li Linbo, head of the Blue AI industry model. He shared with us the application prospects of industry models, Blue Cursor’s capabilities and strategies, and the practical effects of Blue AI.

Mr. Li Linbo, Head of BlueFocus Blue AI Industry Model

AI technology is the new kinetic engine of the marketing industry

AI represented by large language models is the product of human history. Its earliest exploration can be traced back to the 1950s. Thanks to the industry's continuous research investment, it finally ushered in an explosion in the 2020s. .

Li Linbo believes that large language models are very exciting for the entire industry. It can not only improve work efficiency and quality, but also stimulate creativity and imagination. It can not only play a role in many fields such as business consulting, medical diagnosis, legal consulting, and educational counseling, but also create novel content such as commercial content scripts, marketing planning, marketing copywriting, story generation, and code efficiency improvement. It can even help people of different ethnic groups communicate and enhance understanding and respect for each other. These advantages will have a disruptive impact on the brand marketing industry.

Specifically, AI's understanding, reasoning, and generation capabilities can reshape the workflow we are accustomed to, including user experience, service recommendation or product recommendation logic, etc., and ultimately have an impact on the consumer mentality of target customers. Therefore, AI has become the engine of new momentum in many industries, including brand marketing, and BlueFocus has also begun to continuously track AI technology a long time ago and launched the Blue AI project in early 2023.

Blue AI is a marketing industry model based on big data language model and visual model

As an upgrade of underlying capabilities, large language models and visual models have had a fundamental and sustained impact on the development of the brand marketing industry. It can automatically optimize many tasks such as strategy, copywriting, creativity, placement, and data analysis in marketing. However, traditional general-purpose large language models still have problems such as insufficient accuracy and data and copyright security risks when serving specific industries. Therefore, large language models for specific industries will become a trend in the future.

Li Linbo said that unlike general large language models and vertical industry large language models, Blue AI is positioned as a marketing industry model based on big data language models and visual models. It is targeted at serving different areas within the marketing industry, and uses vertical data and know how to improve problem-solving capabilities for specific scenarios, (such as achieving more accurate insights, achieving faster and expected information collection, and being closer to the brand) visual output of appeals and more efficient social media operations). At the same time, due to the simultaneous in-depth cooperation between BlueFocus and cloud computing and MaaS platforms such as Microsoft China and Baidu, Blue AI has achieved a full understanding of different countries, different regions and different cultures, thus enabling it to meet the personalities of many customers. needs.

For example, the first spokesperson TVC with AIGC as the core jointly created by JD.com and BlueFocus not only innovatively produced the innovative marketing paradigm OPEN AD derived from AIGC, but also effectively amplified the AI ​​empowerment effect while being favored by the market. and good reviews from customers.

AIGC technology has been widely used in all the spokesmen’s print and video materials released in this project. For example, all scenes in the TVC use AIGC tools such as Midjourney and Stable Diffusion in depth, and the AI ​​usage rate in the picture is as high as 90%.

JD.com and BlueFocus AIGC AD video screenshots

In addition, thanks to Blue AI’s in-depth cooperation with Microsoft China and Baidu Intelligent Cloud, as well as the support of MaaS platform operation experience, it can ensure the effect of the work while avoiding legal issues such as user data leakage and copyright of the work. .

AIGC has been fully applied to Blue Cursor business system

As the fastest company in the industry to follow up on new technologies, BlueFocus launched a complete AI preliminary application plan and related systems as early as May 2023, and applied it to its internal organizational model, assessment model and talent training. and other aspects.

Li Linbo said that BlueFocus has basically achieved 100% use of AI in all types of work and all teams, which has improved overall business efficiency by more than 35%. For many overseas projects, the efficiency improvement can even reach 6-8 times. Currently, employees’ average daily use time of AI tools has reached about 2 hours. With the deepening of AI functions, this time will increase to 5-6 hours in the future, and immersive AI office work will be truly realized. As the company's strategy advances, everyone at BlueFocus will be able to master AI tools proficiently.

In order to keep up with technological development trends, the Blue AI team will continue to iterate its products. At present, an optimization model has been formed with timely feedback and fine-tuning, monthly small version iterations, and quarterly version updates. Li Linbo said.

Output Blue Cursor AI methodology and track emerging business models

Thanks to its powerful capabilities, AI can provide various strategies and technical support for customers' brand marketing. In the future, more and more users will pay attention to AI, which will create many new business opportunities.

Li Linbo said that AI can empower brand marketing in many fields such as new services (AI-enabled Service), new content (AI-enabled Content), and new traffic (AI-enabled Traffic). BlueFocus currently has the service capabilities to integrate system services and marketing services and output them to customers in the fields of data analysis, consumer insights, intelligent knowledge bases, and intelligent content middle platforms.

But the imagination space of the AI ​​ecosystem goes far beyond this, and more business models and opportunities will emerge in the future. Therefore, BlueFocus actively promotes internal immersive AI office work. While improving its business strength, it can also form an effective AI usage methodology through the accumulation of many successful cases. This will help the industry and customers fully understand BlueFocus’s concepts and capabilities, and maintain our leading position in exploring new AI business models.

Postscript

Blue AI, as an industry model product that can provide enterprises with more efficient, smarter, and more innovative marketing solutions, is not only the core driving force for Blue Cursor to realize AIGC transformation, but also will become the key to the marketing industry entering the intelligent era. One of the important signs. As more successful cases emerge, we have reason to believe that Blue AI can bring more value and change to the brand marketing industry.

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