Microsoft plans to launch mobile gaming platform to compete with Steam

News on October 14, according to Windows Central reported on Friday that Microsoft is actively preparing for a plan nicknamed "Steam for mobile", aiming to provide developers with more favorable cooperation conditions than Apple's iOS platform, and Epic The competitive situation between Games and Steam on the Windows platform is similar.

The reason behind this move is that the European Union passed the Digital Markets Act in 2022, which means that Apple will eventually have to allow app sideloading on iOS devices in the "near future." According to EU regulations, Apple must allow users to sideload apps on its mobile devices by March 6, 2024, and Microsoft seems to be ready to prepare for this approaching moment.

Microsoft's ambition is to provide developers with more attractive conditions, coupled with its titles such as "Minecraft", "Diablo", Exclusive mobile versions of many popular games such as "Warcraft" have captured some market share from Apple.

On Friday, Britain's antitrust regulator CMA approved Microsoft's acquisition of "Call of Duty" developer Activision Blizzard. This decision addresses the CMA’s concerns and creates more favorable conditions for Microsoft’s plans

Previous reports also mentioned that the British The Times interviewed Phil Spencer, head of Microsoft's Xbox division, in February this year. Spencer revealed Microsoft's plan to enhance the competitiveness of the mobile app store through the acquisition of Activision Blizzard. Currently, the mobile app store market is mainly monopolized by Google and Apple, and the market is calling for new competitors.

Spencer revealed further information about the plans in another interview in March this year, saying that he hopes to bring Xbox games and games from other publishers to various types of screens, which marks Microsoft's It is planning to build an open and healthy world of mobile devices. Although many difficulties still need to be overcome to achieve this goal, Microsoft is firmly moving in this direction.

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