The release of MacBook Air/Pro equipped with M3 chip next year may become Apple's strategic choice, new research shows

News on October 13, according to the latest blog post published by DigiTimes, Apple plans to launch MacBook products equipped with a new M3 chip in 2024.

The release date of the MacBook with the M3 chip has been controversial. Some sources speculate that Apple could release it within this year, while others think it could be delayed until 2024.

The research department of DigiTimes has estimated the global notebook market in the next five years and is expected to maintain a compound annual growth rate (CAGR) of 3%. Driven by easing inflationary pressures and new product launches, notebook shipments will grow 4.7% next year, ending two consecutive years of decline.

According to news, Apple will experience a decline in Arm notebook market share in 2023, mainly because most of the company’s notebook products use Arm-based architecture CPU, and Apple’s notebook shipments have dropped significantly this year. Apple plans to start using TSMC's latest 3-nanometer process technology to produce CPUs in 2024 to improve performance.

Some analysts believe that Apple may choose to announce the launch of new Mac products in October through a press release instead of holding a grand launch event like the iPhone. However, some people believe that Apple is unlikely to release MacBook Air or Pro models equipped with M3 chips this year

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