Washing the sand in big waves and practicing real gold! NetEase Ding Lei predicts: Artificial intelligence may become a standard feature of the music industry in the future [With analysis of the online music industry]

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On October 11, the "2023 China Digital Music Industry Conference" grandly opened in Huli District, Xiamen City. NetEase CEO Ding Lei attended the conference and delivered a speech. Ding Lei said that new technologies such as AI large models are currently penetrating into the music industry. In the next decade, China's digital music industry must seize new opportunities in artificial intelligence to better serve industry upgrades. He believes that artificial intelligence will most likely become a standard feature of the music industry in the next 1 to 2 years.

——Internet Music Art Characteristics

Internet music mainly consists of two parts: one is to provide Internet online music that is downloaded or played on computer terminals through the telecommunications Internet; the other is that wireless network operators provide wireless music that is played on mobile phone terminals through wireless value-added services. It’s called mobile music. The artistic characteristics of online music mainly include diversity, repetition and reproducibility, remoteness, openness and interactivity, and sharing

The number of online music users has slightly decreased

According to data released by CNNIC, as of December 2022, the number of online music users in my country was 684 million, a decrease of 45.26 million from December 2021, accounting for 64.1% of the total number of Internet users. The number of online music users has declined slightly

——my country’s online music market is growing rapidly

According to data released in the NetEase Cloud Music prospectus, my country's online music market showed rapid growth from 2016 to 2020. According to preliminary calculations, in 2021, the size of my country's online music service market will be approximately 17.3 billion yuan, a year-on-year increase of 35.2%. According to preliminary preliminary statistics from Forward, by the end of 2022, the size of my country's online music service market will reach 23.1 billion yuan.

In addition, Ding Lei said that, at least in the field of music, artificial intelligence can never truly replace people. But artificial intelligence can serve people and improve music production efficiency. He encouraged the industry to seize this opportunity and make real gold in the waves.

Associate Professor Li Xiaoying of Communication University of China and her team said that AI technology will enrich the expression of music and may also reduce production costs. It will not have much negative impact on the music industry. She said that technological progress has laid a solid foundation for the development of the music industry in the digital era and improved production efficiency. When music is combined with new technologies such as AIGC, the future of creating more value for culture is already around the corner.

The content that needs to be rewritten is: Forward-looking Economist APP Information Group

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