"China Mobile Brand Leading Action" was officially released, launching three new strategic brands

At the 2023 China Mobile Global Partner Conference, China Mobile released the "Brand Leading Action", announced the upgrade of its brand strategy, and officially launched the three major products of "Mobile Love Home", "Wutong Big Data" and "Jiutian" New strategic brand

China Mobile attaches great importance to brand building and development. In 2020, the three major customer brands of "Global Communication", "M-Zone" and "China Travel" will be renewed and upgraded; in April 2023, the "Mobile Cloud" brand image will be fully upgraded. Currently, China Mobile's brand value ranks 5th on the "2023 BrandZ Top 100 Most Valuable Chinese Brands" list, ranking first among state-owned enterprises, and ranking first in the country in terms of brand value growth.

Facing the future, China Mobile will give full play to the leading role of its brand and fully implement the "Brand Leading Action". On the basis of this, "Mobile Love Home", "Wutong Big Data" and "Jiutian" will be included in the ranks of strategic brands. Among them, "Mobile Love Home" is a new customer brand created by China Mobile for the family market. It will create a new model of smart home life for customers with "full gigabit cloud life" and provide three major product systems of "intelligent connection-TV-life", and is committed to To make every family full of love and wisdom. "Wutong Big Data" is China Mobile's product brand in the field of big data. It can provide customers with three big data cloud services: PaaS, DaaS and SaaS, and more than 150 vertical industry products in eight categories, assisting the digital transformation and upgrading of various industries. "Jiutian" is China Mobile's product brand in the field of artificial intelligence. Through the core of original technology, it creates a new intelligent engine based on the "Jiutian" artificial intelligence platform, basic industry large models, and more than 370 core AI capabilities to achieve from Full-stack artificial intelligence services from intelligent computing infrastructure, platforms, model capabilities to intelligent applications.

China Mobile continues to deepen its brand building work. Among them, the "Global Access" customer brand adheres to high-standard quality services and launches "exclusive service feedback" for high-end customers to create a first-class brand experience; the "M-Zone" customer brand has penetrated into the circle of young customers and innovatively launched the M-Zone Mango Card, Yuan Cosmic Music Festival and other special product activities; the customer brand "Travel to China" launched Knight Card and Happy Filial Piety Card to allow more people to enjoy digital smart life; "Migu" as a product brand in the content media field, through "content technology integration innovation" , continue to create the next generation of immersive experience for customers; "Mobile Cloud", as a product brand in the field of cloud services, is committed to making enterprises' cloud migration safer and smarter.

After the "China Mobile Brand Leads Action" and the release of three new strategic brands, China Mobile has officially formed a "1 4 4" new strategic brand system, with the "China Mobile" brand as the center of the circle, and continues to strengthen " The four major customer brands of "Global Communication", "M-Zone", "China Travel" and "Mobile Love Home" continue to improve the four major product brands of "Migu", "Mobile Cloud", "Wutong Big Data" and "Jiutian", continue to enrich the brand connotation and enhance the brand value. , helping my country to leap from a brand power to a brand power.

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