Gathering forces for symbiosis·A review of the influence of the 2nd Metaverse Academic and Commercial Application Forum!

On September 21, the second Metaverse Academic and Commercial Application Forum with the theme of "Cohesion and Symbiosis" was successfully held in Nanjing and concluded. This forum is a high-end forum for in-depth dialogue between domestic academia and industry. Many front-line scholars in academic research on the metaverse, including Nanjing University and Fudan University, gave in-depth reports and exchanges. Alibaba Metaverse, BlueFocus Group Blue Universe , Tianxiaxiu, JD Cloud, Zhewen Internet, Shiyou Technology, QuestMobile and other digital companies made professional sharing, and well-known brands such as Porsche China shared the innovation experience of the Metaverse.

According to post-meeting statistics, the total exposure of the entire forum activity was 6,395,000

Graphics and texts have been exposed more than 4.53 million times,

Video and audio broadcast exposure exceeded 1.865 million times

The content that needs to be rewritten is:

1. Nearly 30 media companies are helping out, and the ecology has no boundaries

This Yuanverse Academic and Commercial Application Forum attracted the attention of nearly 30 professional media, Weibo, NetEase, Phoenix FM, Qilu Evening News, PR Newswire, Fat Whale, Super Innovator, Hedgehog Commune, Yema Finance, Shilian Finance, Jinlv.com, Global Travel News, New Consumption Trends, NTF Chinese Community, Qingyuan Universe, Jiazi Guangnian, Lu Xianghui, Fengqi Tea House, Metaverse, Quan Yuan Universe, Yuan Heart of the Universe, Case Space Station, Yibang Power, Fmarketing and many other media have contributed to the full-cycle publicity and reporting of this forum. With the help of many parties, the Second Metaverse Academic and Commercial Application Forum achieved a total exposure of 2,740,000 images and texts.

2. Industry, academia and research institutions gather together to talk about the metaverse

At the same time, on the day of the conference, posters with guest quotes, live pictures, and behind-the-scenes videos were well received by the participants, and were spontaneously promoted through multiple platforms such as social groups and Moments to help the forum break through the circle. . On-site interactive group, Digital Committee vertical community, Huxiao’s own community, a total of 50 communities reaching 30,000 people, with a total content exposure of 340,000.

The three themed roundtable dialogues of "Yuanverse, a new digital business ecology", "Business Intelligence Derived Multiverse", and "Innovative Applications Promoting the Digital Economy" were brilliantly arranged, and discussed from the perspectives of social culture, business application, and practical implementation. The new situation brought by the Metaverse to the industrial industry, touch the current boundaries of the Metaverse and imagine the future development of the Metaverse.

3. Long-tail live broadcast, retain wonderful moments

In order to achieve better dissemination and retention of the useful content shared by the guests, the full version of the forum video will be live broadcast on the "Digital Marketing Market" video account on September 26, allowing more users who were unable to attend the meeting to You can also obtain forum-related information in a timely manner. Follow the "Digital Marketing Market" official account and view the live broadcast replay at any time!

4. About the forum

This forum is hosted by the China Business Advertising Association, co-sponsored by the Yuanshi Marketing Application Research Working Committee of the China Business Advertising Association, the Sino-German Social Computing Institute of Nanjing University, and the Sino-German Digital Marketing Laboratory of Nanjing University. The China Business Advertising Association Digital It is co-organized by the Marketing Professional Committee and the Tiger Roar Award Organizing Committee and hosted by Huxiao Media. For the first time, the forum realized cooperation with developed regions of the digital economy and officially landed at the 2023 China (Nanjing) Culture and Technology Integration Achievements Exhibition and Trade Fair. This fair is an important annual large-scale exhibition focusing on digital hot spots in the middle and lower reaches of the Yangtze River.

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