Lighthouse Intelligent Publicity and Distribution Assistant: The internal test of AI-driven digital publicity and distribution reform is about to start

On September 26, Beacon, a one-stop publicity and distribution platform owned by Alibaba Pictures, officially launched an internal test of the intelligent publicity and distribution assistant function. This function is based on large AI models and explores innovative AI interactive application scenarios for the film promotion and distribution industry for the first time. At the same time, the Lighthouse Intelligent Promotion Assistant will provide real-time and in-depth data reference for film promotion through more segmented, more accurate and more efficient data analysis to cope with the rapid changes in the market. It is reported that this is another practical application of AI large model technology by the platform after Beacon launched the AI ​​box office prediction function. Starting from September 26, the first batch of users can submit an application for activation and experience internal testing on the Lighthouse Professional App. Subsequently, this feature will gradually be opened to more users

The 2023 summer season market performed well, not only hitting record highs in terms of total box office, number of moviegoers, and total number of screenings, but also announcing a new era for the film market with its "anti-experience" and "anti-prediction" results. 's arrival For film promotion practitioners, the data products of traditional promotion platforms can no longer meet the current complex and changing market needs. In this context, the advent of the Lighthouse Intelligent Publicity Assistant provides a more practical and feasible direction to explore in adapting to market changes and improving publicity efficiency

The Lighthouse Intelligent Publicity Assistant is version 1.0, which has enabled dialogue and communication between users and the platform, and uses intelligent analysis to provide users with more segmented, more accurate, and more efficient data references. On the one hand, this function lowers the professional threshold for manual data analysis, and on the other hand, it further refines the granularity of data analysis, providing film promotion and distribution practitioners with accurate data by time and department, and using continuously trained and upgraded models to provide practitioners with Provide intelligent data integration and comparison. The intelligent publicity and distribution assistant also provides new functions such as real-time ticket crown maps, time-sharing pre-sale data, and historical record inquiries, further improving the comprehensiveness, real-timeness, and intelligence of publicity and distribution data.

It is understood that Lighthouse has been deeply engaged in AI technology research for a long time. Previously, Lighthouse relied on large AI models to complete deep learning, raising the accuracy of box office predictions to a new stage in the industry. The launch of the intelligent publicity and distribution assistant is a landmark step in the exploration of real-time and efficient film publicity and distribution.

In the future, Lighthouse will continue to train data models to continuously promote the iteration and upgrade of intelligent publicity assistants, including new functions such as public opinion analysis and intelligently generated pictures. In addition to movie data, intelligent analysis of drama and performance data will also become an important target area for Lighthouse Intelligent Publicity Assistant

With the deployment and implementation of more AI intelligent functions, Lighthouse will gradually complete the comprehensive intelligentization, transform from traditional data products to a new AIGC technology platform, and use AI artificial intelligence to provide strong support for the intelligentization process of the entertainment publicity and distribution industry. Powerful new momentum.

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