Getty Images and NVIDIA team up to launch AI image generator to welcome the embrace of AI

Getty Images, a world-renowned commercial photo gallery, is working with NVIDIA to develop an artificial intelligence (AI) image generator.

Getty Images chief product officer Grant Farhall said in a statement, "We listened to our customers about the rapid development of generative AI and tried to develop our own tools with intention. Our customers were both excited and a little bit confused. hesitate."

The name of this newly launched AI product is very easy to remember, called Generative AI by Getty Images. It allows people to create images using Getty Images’ authorized libraries, ensuring content quality.

The product also incorporates NVIDIA’s Edify large model, which is available on NVIDIA’s generative AI model library Picasso.

As one of the largest photo galleries, Getty Images’s use of artificial intelligence is not surprising. However, it is worth mentioning that Getty Images has had some disputes with artificial intelligence startup Stability AI. The company once sued Stability AI for copyright infringement, accusing Stability AI of stealing some of their licensed images when training its own models

Currently, the company is working with NVIDIA, hoping to expand use cases in images and use NVIDIA's platform to improve the use of images.

Copyright ownership is still an issue

Customers can access this generative AI tool through the Getty Images website. According to The Verge, the quality of the images it generates and the environment rendering are better than expected.

However, this tool also has some limitations. For example, any tips with a person's name are prohibited. The company's explanation is that the AI ​​tool will not manipulate or recreate those real-life events.

The company promises that any photos created using the tool will not be included in Getty Images and its iStock content library

As for subscription pricing, the company said the tool will be priced separately from a standard Getty Images subscription, with pricing based on the number of tips users give.

By subscribing, users will receive perpetual, worldwide, unrestricted rights to the images they create. Getty assures that any user who uses the tool and publishes commercial images will be protected by law

However, despite this, the technical copyright status of AI-generated images remains unclear. As a result, Getty still follows its usual practice of watermarking photos created with the tool and identifying them as AI-generated photos

Getty isn’t the only company using its licensed data to build an AI imaging platform. Adobe has released Firefly models in its Creative Suite and Creative Cloud services that are trained on its licensed images.

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