Dongfeng Honda Brand Renewal Ceremony: New LOGO and Concept Car 'Lingxi L' Make Shocking Debut

According to news on September 22, Dongfeng Honda recently held a grand brand refresh and new energy vehicle launch ceremony in Wuhan, officially announcing their ambitions in the new energy field. At the event, Dongfeng Honda not only released a new brand logo and image, but also launched a new new energy vehicle brand - "Lingxi". Also unveiled was the first model, a concept car named "Lingxi L" . This series of measures shows Dongfeng Honda’s emphasis on the new energy vehicle market and its determination to transform into electric vehicles in the future.

The "Lingxi" brand's new LOGO design is inspired by soaring birds. Its polyhedral appearance concept features a three-winged front face, which injects a new dimension into the brand. unique recognition. The brand will use a new pure electric platform for production, which is significantly different from Dongfeng Honda's e:NS pure electric brand in terms of product positioning, target users, market pricing and other aspects. It is understood that the "Lingxi" brand is mainly aimed at young consumers. Therefore, the "Lingxi L" concept car is led by a young R&D team born in the 1990s and is full of novel and bold design elements

Although this concept car is full of innovations, considering that it is still in the concept stage, we will not introduce it in detail for the time being. However, this series of moves shows that Dongfeng Honda has formulated a clear plan for the development of electric vehicles. The company previously announced that electric models will account for more than 50% of its overall sales by 2025 and that it will no longer launch new fuel models after 2027. This plan clearly demonstrates their firm determination in the field of electrification. The launch of the "Lingxi" brand marks Dongfeng Honda's important progress in catering to market trends and promoting the transformation of electric vehicles

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