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News on September 4, a recent survey on the recommendation of the folding screen mobile phone market in 2023 showed that Huawei’s folding screen mobile phones have won high recognition from the market with their outstanding performance. According to the 2023 Folding Screen Recommendation Index Report released by Chnbrand, Huawei’s folding screen ranks first in the recommendation index and has become the first choice for users. According to CINNO's data report, in the first half of 2023, Huawei also ranked first in the market share of folding screen mobile phones. Especially in the ultra-high-end folding screen market, Huawei occupied 50% of the market share.
At the same time, according to the folding screen search related word data on Toutiao platform, Huawei’s folding screen mobile phone ranks first in the search index. In addition, according to the "2023 China Folding Screen Mobile Phone Market Insight Report" released by iResearch in the first half of the year, nearly half of smartphone users will first think of Huawei when talking about folding screen mobile phone brands, and nearly 90% of users are interested in Huawei's folding screen. Mobile phones also have a certain level of awareness.
Data released by multiple authoritative data research institutions consistently show that Huawei’s foldable screen mobile phones currently dominate the market and have become the first choice for many consumers. With the continuous advancement of folding screen technology, folding screen mobile phones will quickly penetrate more consumer circles and become the leader of the next wave of phone replacement boom. As the only brand that has three foldable screen products, namely inner folding, outer folding and vertical folding, Huawei easily leads other competitors in many aspects such as playability and professionalism, and has won the love and favor of many consumers.
According to the editor’s understanding, Huawei has been actively committed to solving users’ pain point needs in the use of folding screen mobile phones, and continues to conduct forward-looking insights into the industry. As early as 2019, Huawei entered the folding screen mobile phone field and launched the highly anticipated Mate X. At that time, there were very few similar products on the market, so once Mate X was unveiled, it became the "compass" leading many domestic and foreign competitors.
Since its debut in 2019, Huawei has never stood still and continues to innovate by leaps and bounds around technology, user experience, and ecosystem. Huawei is the only brand that has three types of folding screen products: inward folding, outward folding and vertical folding. It continues to reshape the competitive landscape of the folding screen mobile phone market and promote more excellent products to enter the market.
In terms of technology, each generation of Huawei Mate For example, the latest Huawei Mate For the first time, X3 uses impact-resistant non-Newtonian fluid technology to improve the phone’s impact resistance. By introducing innovative split sealing structure and flexible sealing materials, Mate X3 has also become the first foldable screen flagship phone in China with IPX8 water resistance.
In addition, Huawei Mate X3 has excellent communication capabilities and is equipped with exclusive patented technologies such as intelligent dual-mode tuning and dual-link signal enhancement technology, which comprehensively improves the signal strength in different usage postures and folded states. Huawei has also integrated multiple technologies such as Beidou satellite communications and XMAGE imaging system, making Mate X3 has become the all-around flagship among folding screen mobile phones. From a technical perspective, Huawei is undoubtedly the king brand in the field of foldable screen mobile phones.
In terms of product experience, Huawei Mate The X series continues to innovate and iterate, introducing functions such as parallel vision, left and right split screens, top and bottom split screens, etc., providing users with a rich and colorful interactive experience on a large screen. Users can easily meet their life, work, study and entertainment needs in different scenarios, using Mate When folded, the X-series phones function as super-large-screen phones, and when unfolded, they transform into powerful handheld "tablets."
In terms of ecosystem, Huawei continues to improve the folding screen mobile phone industry specifications through forward-looking exploration and works with partners to establish an ecological demonstration effect. For example, on Huawei Mate On the X3, we cooperated with Weibo, Sohu News, Sohu Video and other leading applications to create exclusive large-screen adaptation applications, which consolidated Huawei's leading position in the user experience of folding screen flagship phones and promoted more personalization and richness. The construction of the folding screen ecosystem has established standards and norms for the entire industry and promoted the continuous development of the industry.
In general, each generation of Huawei Mate X series products represents the highest level of the industry and constantly refreshes the folding screen mobile phone market. Huawei's folding screen mobile phones have successfully led domestic mobile phones into the folding screen era, bringing folding screen mobile phones into the public eye. From Mate X to Mate From Xs 2 to the latest Mate X3, each generation of products has made huge breakthroughs in technology and user experience, bringing foldable screen phones into a new era of thinness, lightness and versatility.
By continuously accumulating technology and innovative products, Huawei provides consumers with a better folding screen mobile phone experience. Each generation of Huawei's products has epoch-making significance. Unlike other competitors, Huawei is the first to apply the latest self-developed technology to Mate On the X series of mobile phones, this is also the core reason why Huawei maintains its position as the king in the field of folding screen mobile phones. In the future, we look forward to Huawei Mate The next generation flagship of the X series is a surprise. I believe Huawei will continue to delve into its areas of expertise and bring users more excellent folding screen mobile phone products.
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