WeChat: Will further strengthen the management of false staged content

News from this site on September 10th. The content that this site needs to rewrite from WeChat Coral Security is: WeChat public account learned that in order to further standardize the creative behavior of "self-media" and strengthen the management of false information, according to the "About "Notice on Strengthening the Management of "We-Media"" (hereinafter referred to as the "Notice") requires that "self-media" creators should take the initiative to standardize the published content.

The "Notice" requires that when "self-media" publishes information related to domestic and foreign current affairs, public policies, social events, etc., the website platform should require it to accurately label the source of the information and display it in a prominent position when publishing. If you use pictures or videos taken by yourself, you must mark the shooting time, location and other relevant information one by one. Pictures and videos generated using technology must be clearly marked as being generated by technology. If you quote old news or events, you must clearly state the time and place where the event occurred.

Information from unknown sources is prone to misinterpretation during the dissemination process, which will have a negative impact on both users and creators. In order to avoid user misunderstanding or confusion due to the lack of information source annotation, "self-media" creators are publishing When creating content, the source of information should be marked according to the requirements of the "Notice". When using deep synthesis technology to generate content, laws, regulations and platform rules must be followed, and the content must be clearly marked as technology-generated.

The "Notice" points out that when "self-media" publishes content that contains fictional plots and plot interpretations, website platforms should require them to mark the fiction or interpretation labels in a conspicuous manner. Short plot videos with refined content and compact plots meet the diversified audio-visual needs of users. However, in order to achieve the purpose of gaining traffic, some "self-media" creators use fictional scenes, characters, plots and other means to create conflicting effects and fabricate False information destroys the content ecology of the platform. The platform will further strengthen the management of false staged content. In order to avoid public misunderstandings caused by fictional plots, creators are also asked to take the initiative to clearly mark the plot interpretation content.

In order to better comply with the requirements of the "Notice" and better guide creators to standardize the labeling of information sources, WeChat is gradually opening up the ability to check with one click so that "self-media" creators can You can choose the logo independently according to the specific situation. Users can also better identify content based on these identifiers. The following are the relevant identifiers:

The content that needs to be rewritten is: Video ID

When forwarding or long-pressing the video, you can choose to add a prompt and select the prompt type. When the creator checks one of the prompt types, the corresponding logo will be displayed at the bottom of the video

#The content that needs to be rewritten is : WeChat public account

Log in to the WeChat public platform - select the source of creation - select the logo type. When the creator checks one of the information source logo types, the added logo will be displayed prominently in the article.

WeChat said that it will continue to improve product capabilities, further optimize the experience of "self-media" creators, and help "self-media" creators work more standardizedly. For content creation, we call on the majority of "self-media" creators to strictly follow the requirements of the "Notice" to standardize content labeling and jointly create a clear cyberspace.

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