BYD adjusts strategy: cancels “Build Your Dreams” slogan

According to news on September 8, BYD has recently made a strategic adjustment in the European market and decided to cancel the iconic "Build Your Dreams" slogan. The motivation for this decision is based on market feedback and brand image considerations, aiming to better cater to the needs of European consumers and increase market share.

It is reported that at the Munich Auto Show press conference in Germany, BYD announced this adjustment, which will affect its Seal (domestic Seal) European model. And the other two models ATTO 3 (Domestic Yuan PLUS) and the upcoming Dolphin (Domestic Dolphin) will continue to retain the slogan "Build Your Dreams". There are thoughtful reasons behind this decision.

BYD Europe Customer and Experience Manager Tim “Over the past year, we listened carefully to feedback from dealers, journalists and dealer partners, and some were in favor of the slogan and others were less so,” said Bryant. “We adopted the majority’s opinion and implemented it. The speed and flexibility of a vertically integrated supply chain ensured a cleaner rear design with added BYD lettering for all Seal models manufactured in Europe."

this The adjustment is not just a change of slogan, but part of BYD's comprehensive strategic adjustment to the European market. BYD hopes to enhance its appeal in the European market by providing a rear design that is more in line with European aesthetic standards. This move shows BYD's sensitivity to local market demand and aims to increase market share in an effort to stand out in the highly competitive European auto market.

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