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According to news on September 6, Thomas Inglath, CEO of Swedish electric car manufacturer Polestar, recently announced a high-profile plan. The company plans to launch a new smartphone in December this year. It is named Polestar Mobile Phone. The news sparked widespread concern in the technology and automotive industries.
It is reported that Polestar not only focuses on the field of electric vehicles, but also plans to enter the smart terminal product market. During this year’s Chengdu Auto Show, Shen Ziyu, chairman and CEO of Xingji Meizu, mentioned that the Polestar 4 electric car will be upgraded to Polestar OS intelligent cockpit system to achieve more intelligent functions. In addition, he revealed an exciting plan that Polestar cars may be equipped with Polestar mobile phones as standard in the future, which will bring a new product experience to users.
Shen Ziyu also said that Polestar mobile phones will be mainly targeted at Polestar car owners and users who like Polestar lifestyle. He emphasized the powerful performance of Polestar mobile phones in terms of computing power, storage and sensors. These features will enable users to upgrade their vehicle systems on their mobile phones to achieve a higher level of intelligent interconnection. At the same time, he compared the positioning of Polestar mobile phones with Huawei's "Porsche Design", saying that Polestar mobile phones will strive to reach the same height and may sell for as much as 10,000 yuan.
In addition, Shen Ziyu also introduced some key information in the Polestar Automobile product series. He compared Polestar 3 to the Porsche Cayenne, while Polestar 4 is equivalent to the Porsche Macan, which is one of the brand's most important products this year. Polestar 4 is the second SUV model launched by Polestar and will provide consumers with more choices.
Taken together, Polestar’s smartphone plan has attracted widespread attention and will bring a new smart life experience to consumers who love the Polestar brand. Polestar's diversified strategy covers electric vehicles, smartphones and other smart terminal products, showing their ambition and determination in the future technology market. As the launch date of the Polestar phone approaches, we're looking forward to more details about the phone and its deep integration with Polestar vehicles.
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