AR glasses market: Thunderbird innovation continues to lead fierce competition

News on September 1, according to the latest report released by third-party data agency iResearch, China’s domestic consumer AR glasses market will show a booming development trend in the first half of 2023. Driven by policies, virtual reality and augmented reality technology have become one of the key industries of the digital economy in "Building Digital China", leading the AR industry to extend to the consumer market. It is reported that in the first half of this year, China’s domestic consumer AR glasses online platform sales continued to increase, marking that the consumer AR market is entering a stage of rapid development.

According to the report data, China’s domestic consumer AR glasses market is highly competitive, and some new trends and changes have emerged. Thunderbird Innovation ranks first with a strong market share (32.9%), continuing last year's advantage. XREAL (formerly Nreal) and Rokid followed closely behind, ranking second and third, with market shares of 22.9% and 19.7% respectively. Huawei jumped to fourth place with 11% market share, and INMO ranked fifth with 5.2% share. This new competitive landscape shows the intensity of market competition

According to information, Huawei launched its first smart viewing AR glasses in the first half of the year. This move made Huawei stand out in the AR glasses market, with sales increasing significantly and ranking fourth. Other brands are also constantly innovating in technology. The experience of AR glasses has been enhanced in multiple dimensions, and the application scenarios have become more diverse. In terms of optical solutions, most manufacturers adopt the Birdbath (BB) solution, and some manufacturers have also launched optical waveguide solution products. In terms of display solutions, silicon-based OLED is still the mainstream configuration in the market. The improvement of optical display effects and the optimization of content ecology and interactive experience have become the main research and development directions of major brands. For example, Thunderbird Air Plus, the main product of Thunderbird Innovation, supports a high-definition giant screen display equivalent to 6 meters and 215 inches, with a refresh rate of 60/120Hz, and has been optimized in terms of display effects. Rokid’s new product Rokid Max has also been upgraded in terms of display area and refresh rate. In addition, the brand also further expands the content resources of AR glasses by pairing them with independent application terminals to provide users with a richer and more practical audio-visual entertainment experience, such as "Thunderbird Air Plus Thunderbird Magic Box" and "XREAL Air XREAL Beam" etc. Combination

iResearch’s report pointed out that the optical waveguide solution is recognized by the industry as the future development direction of AR glasses due to its advantages such as lightweight, high transmittance and brightness. , is expected to further promote the popularity of China’s domestic consumer AR glasses market. In the second half of 2023, it is expected that more AR glasses products based on optical waveguide solutions will enter the market, such as Thunderbird X2 and Xingji Meizu optical waveguide glasses. Thunderbird X2 uses Micro LED and diffraction light waveguide technology have achieved binocular full-color display with different colors. At the same time, aspects such as SLAM capabilities have also been improved. The products that have attracted much attention will be mass-produced and launched within this year. This series of developments shows that China’s AR glasses market is ushering in more innovations and opportunities.

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