iPhone 15 Pro Max leads the innovation trend: equipped with periscope lens for the first time

News on September 8th, Apple’s latest report shows that their upcoming iPhone 15 series mobile phones are highly anticipated. According to reports, iPhone 15 Pro Max will use periscope lens technology for the first time. This unique feature will become a major selling point of the model and is expected to account for about 40% of total shipments.

Apple predicts, iPhone Total shipments of the 15 series will reach 80 million units, a 6% increase from the same period last year. It is particularly noteworthy that Pro series models will account for more than 60% of total shipments, demonstrating consumers' continued enthusiasm for high-performance and high-end feature phones.

However, although Apple’s iPhone sales remain strong, market competition cannot be underestimated. According to the editor's understanding, Huawei's strong return will put certain pressure on Apple's overall iPhone sales. The report predicts that full-year sales will decline slightly, ranging from 220 million to 225 million units, a year-on-year decrease of 5%.

In addition, regarding price, TrendForce estimates that iPhone 15, iPhone 15 Plus and iPhone 15 The end-to-end pricing of the Pro will be similar to last year, but for the Pro Max, due to the high-cost periscope lens technology, it is expected that there may be a price increase of no more than $100.

Finally, iPhone 15 The Pro series will also upgrade the memory to 8GB, but the starting configuration of storage capacity will still be 128GB to meet users' growing needs for performance and storage. The release of this series is highly anticipated, and consumers can not only look forward to more high-end features, but also a better photography experience.

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