Nintendo Switch sales record in the U.S., surpassing Wii sales

In July 2023, according to the latest data from Circana (formerly NPD Group), Nintendo Switch achieved an impressive sales breakthrough in the US market, surpassing its classic game console Wii. Switch has become one of the fastest-selling game consoles in the U.S. market, with sales already surpassing Wii. Switch's global sales have surpassed Wii in February 2022, but because Wii is very popular in North America, The Switch's progress in overtaking the US market has been relatively slow. Despite this, Switch continues to grow. It is understood that as of the end of June 2023, global sales of Switch have reached 129.53 million units. It is particularly worth mentioning that from April to June 2023, driven by the best-selling game "The Legend of Zelda: Tears of the Kingdom", Switch sold an astonishing 3.91 million units, a year-on-year increase of 13.9%

However, Nintendo also maintains certain predictions about the sales prospects of Switch. According to the company, Switch sales are expected to fall to 15 million units in the fiscal year ending March 31, 2024, a decrease of approximately 16.5%. This prediction is mainly based on the reality that Switch has faced market saturation. After all, as a game console that has been on the market for many years, sales growth will always slow down.

According to sources, Nintendo has sent important partners It has developed a development kit for Switch 2 and plans to launch a new generation of game consoles in the second half of 2024. This shows that Nintendo is preparing for future game console innovation, and players’ expectations for the new generation of game consoles are getting higher and higher

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