BMW's new concept car will make its world premiere on September 2, with a comprehensive upgrade in appearance and style

News on August 31, BMW released the world’s first BMW Vision Neue The preview video of Klasse (BMW's new generation concept car) shows the car's unique front grille design and comprehensively upgraded exterior style. This new-generation BMW concept car will be unveiled at the 2023 Munich Motor Show (IAA Mobility 2023) officially debuted. Officials stated that the car is close to standardized production and will be launched soon.

It is understood that BMW plans to mass-produce a new generation of models at its new plant in Debrecen, Hungary, starting in the second half of 2025. Over the next 24 months, at least six new models are expected to be launched, including a sports utility vehicle (SAV) and a pure electric sedan, possibly a new generation of pure electric iX3 and a new generation of pure electric 3 Tie. In addition, sources said that starting from 2026, BMW Brilliance’s Shenyang plant and BMW Group’s Munich plant will also start producing new-generation models

According to understanding, BMW’s new-generation models will New technologies such as the BMW Panoramic View Bridge are adopted. As a new generation of head-up display technology, the panoramic view bridge will become an important interface for human-computer interaction in BMW's new models. The technology projects information onto a dark-coated area on the lower edge of the windshield, with excellent image clarity and color performance, allowing passengers to see information covering the entire width of the windshield. Driving-related information will be appropriately displayed according to different usage scenarios to enhance the driving experience

In addition, BMW has also designed a sixth-generation cylindrical battery cell for the new generation architecture model, which can increase the cruising range by 30 % (WLTP), and is expected to reduce the manufacturing cost of pure electric models by 50%. BMW's goal is to reduce the manufacturing cost of pure electric models to the same level as traditional fuel models

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