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For those who prefer to order takeout over the phone, DoorDash now offers a solution. Today, the food delivery platform launched an artificial intelligence voice ordering feature that can answer calls and provide customers with carefully selected recommended dishes
According to the "2023 Restaurant Online Ordering Trends Report" released by the company, one in every five customers in the United States likes to order takeout over the phone, but currently up to 50% of customers' calls are not answered, resulting in potential Loss of income
In an interview with Zhifenghao, DoorDash’s product and design director Rajat Shroff said: “Customers have increasingly high expectations for restaurant owners, and in return, restaurant owners also hope that we can provide more technologically leading solutions. Including supporting phone channels to meet customers' ordering needs." They support operators by investing in voice products to capture customer needs, which is a way for them to provide more services and help partners grow their businesses
Artificial intelligence voice ordering is becoming a big business in the catering industry. In May, SoundHound and Oracle announced a voice AI partnership to integrate point-of-sale technology into cafeterias, allowing consumers to dictate their orders
Uber Eats launches Amazon Alexa integration to enable consumers to track orders via Amazon Echo devices
According to DoorDash, the new voice AI product is being launched based on feedback from restaurant partners and customer preferences. "Combining artificial intelligence with best-in-class live agents ensures that customer calls are answered with virtually no wait, allowing operators to capture unmet customer needs."
During peak restaurant hours, artificial intelligence can answer calls, allowing staff to focus on serving in-store customers. In addition, the AI service allows returning customers to quickly reorder their favorite meals, while live service staff can step in at any time
Of course, DoorDash is built on artificial intelligence. According to a 2017 Zhifeng article, DoorDash co-founder Tony Xu decided in 2013 to base the company’s food delivery software on artificial intelligence
Xu said at the 2017 MB Conference that DoorDash must eventually become an amazing measurement and data business. He pointed out that both the software world and the physical world contain a large amount of information. From the beginning, our goal was to build a bridge between these two areas of business
Machine learning has already helped DoorDash solve logistics problems, ensuring “sprinters” navigate to the right place at the right time. Additionally, when employees call in sick, it can redirect restaurant offerings and provide personalized recommendations
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