The "ice and fire" of virtual wearable devices: VR cools down, AR heats up

The "ice and fire" of virtual wearable devices: VR is cooling down and AR is heating up

According to the Luotu Technology official account, in the first half of 2023, the omni-channel sales of consumer-grade XR devices (including AR and VR) in China were 382,000 units, a year-on-year decrease of 38.6%. Among them, the sales volume of the online public retail market (excluding content e-commerce companies such as Doukuai) was 138,000 units, accounting for 36% of all channels, a year-on-year decrease of 40.2%; the sales volume was 430 million yuan, a year-on-year decrease of 36.5%.

The poor performance of the overall XR market is mainly dragged down by VR products. Data shows that in the first half of the year, online sales of VR equipment were 97,000 units, a year-on-year decrease of 56%; while AR equipment is in a rapid growth stage, with sales of 41,000 units in the first half of the year, a year-on-year increase of 3.4 times.

Interestingly, Meta, the international technology giant, is suffering from huge investments in VR equipment and the Metaverse, and its losses are increasing. Apple, which has not launched an innovative new product for many years, has released an AR device, but its price of nearly 20,000 yuan has not been recognized by the industry. The leading domestic player, iQiyi’s Qiyu VR, has been unable to fulfill its cash rebate promise to users, and Dream Bloom is also in arrears with employee wages and supplier payments; BytePICO has lost its voice... The future of virtual reality equipment track Uncertain.

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