VR cooling AR is popular! XREAL Air global sales exceed 200,000 units

On August 23, XREAL released an official data. The cumulative global sales of XREAL Air glasses exceeded 200,000 units, and the sales of adapters (wired & wireless) reached 98,773 units. At this time, XREAL Air products were launched in China Just one year.

In addition, data mentioned that XREAL Air's global monthly sales exceeded 20,000 in the past 30 days, setting a new "China speed" on the global AR track.

VR/AR Ice and Fire AR glasses have become a hot item on the track

It is worth noting that although the digital economy is developing rapidly, the VR/AR market is in a state of ice and fire.

The latest industry data shows that in the second quarter of 2023, the omni-channel sales performance of China’s VR/AR market has obvious differences: VR online sales have declined seriously, with a year-on-year decrease of 60.9%.

However, the proportion of AR equipment in the overall online market of VR/AR equipment increased to 38%, and sales increased by 258% year-on-year. At the same time, the combined market share of the top 3 brands in China’s AR online market has reached 90.2% of the CR3 index, and the development of AR equipment is accelerating significantly.

Among them, AR glasses have gradually become the consensus of the industry as the entrance to the next epoch-making mobile terminal and computing platform. Even Apple has officially entered the game, and XREAL Air, which will be released to the world in 2022, has become a representative product. product.

According to IDC’s 2022 AR/VR report, XREAL will become the number one brand in the AR industry in terms of global shipments in 2022 with 98,000 units of its popular product XREAL Air, making consumer-level AR surpass enterprise-level for the first time. It has also won the first place in the world in sales on Amazon in the United States/Japan and the first place in the sales volume of China's entire network.

According to the latest official statistics from JD.com and Tmall from July to August 2023, In the past 60 days, the sales volume of XREAL official flagship store glasses exceeded that of PICO, and the sales volume was more than 2.5 times the total sales of other AR brands,XREAL Air continues to be ranked No. 1 in China and/or global sales, becoming a hot product.

As the world’s first explosive consumer-grade AR glasses, XREAL Air has the industry’s benchmark spatial retina-level display, equipped with a 130-inch aerial projection screen and a 201-inch AR sharp color sky screen, and supports integration with mobile phones, tablets, notebooks, and palms. It can be connected to multiple devices such as mobile phones and game consoles. The lightweight body of only 79g can realize a plug-and-play "pocket giant screen" anytime and anywhere, which is deeply loved by young consumers.

Multi-scenario experience has been recognized both within and outside the industry, and the era of AR space screens may be coming

It is worth mentioning that as a terminal device for spatial interaction, XREAL has made breakthrough progress in the direction of AR glasses and innovatively proposed the concept of "AR spatial screen", which is generated by pairing XREAL glasses with different terminals. The general term for virtual screens, this move will break the physical constraints of physical screens.

Based on this, XREAL released the hardware product XREAL Beam in the first half of the year, creating an "AR spatial screen" hardware solution for XREAL Air glasses. It is also the first spatial computing in the AR industry to achieve 3DoF hovering of screen projections in space. terminal.

Through XREAL Beam, XREAL Air glasses can be efficiently connected and adapted to fully intelligent terminal scenarios such as mobile phones, computers, and game consoles, allowing users to use them in diverse scenarios such as AR viewing, AR office work, AR gaming, and AR in-vehicle entertainment. You can experience the AR space screen effect anytime and anywhere.

XREAL founder and CEO Xu Chi said in a previous media interview that starting from the entertainment scene and gradually expanding to the production and life fields is the development process of VR/AR. In the future, it can be said that AR will be suitable for almost all scenarios, satisfying the full-scenario immersive experience.

Industry insiders believe that Chinese companies are relying on their product capabilities to seize the top position in the global market in the AR segment. With the advent of the space Internet era and the accelerated iterative upgrades in areas such as AR industrial policy, AR-related optical technology, computing power, and complete machine manufacturing, my country's AR industry is expected to usher in a development boom.

According to reports, since its establishment, XREAL has been committed to creating user-friendly and intuitive AR technology, and has pioneered a number of industry core innovative technologies, including the world's leading self-developed spatial perception algorithms and optical engines and other cutting-edge technologies.

At present, Apple and other major global manufacturers have entered the industry, and the AR industry will usher in a critical period of breakthrough development. As a cutting-edge technology brand in China, XREAL Xu Chi said that China will not only participate in VR/ As the AR industry develops, it may even be the first echelon to lead the development of the entire industry.

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