Zhejiang Geely's top management changes: Former Volvo Greater China president joins

According to news on August 21, Yang Xueliang, senior vice president of Zhejiang Geely Holding Group, announced a major personnel change on Weibo this morning. Qin Peiji, former president of Volvo Cars Greater China, will join Geely as deputy general manager of Geely Automobile Group Sales Company and director of the group's channel development committee. The spread of this news has aroused widespread concern in the industry. Excellent experience in sales management and new energy vehicle sales model. Especially in promoting traditional automobile companies to try direct sales models, he has demonstrated rich practical capabilities. Yang Xueliang believes that Qin Peiji’s joining will further enhance Geely’s performance in market operation efficiency and user service quality

Qin Peiji previously worked at Volvo The automotive career also had its highlights. He joined Volvo Greater China in 2011 and was promoted through multiple positions, eventually becoming President of Volvo Cars Greater China Sales Company. Under his leadership, Volvo Cars has continued to achieve sales growth and actively explored new energy sources. In April this year, at the Shanghai Auto Show, Qinpeji expressed his confidence in new forces, emphasizing that Volvo has not only made gains in traditional fields, but is also at the forefront of new energy.

According to the editor’s understanding, Geely Group has made this important personnel adjustment decision under the background of accelerating its transformation to new energy. Qinpeiji will be responsible for key tasks such as optimizing new user acquisition and expanding channel networks, which is also in line with Geely Group's strategic goal of accelerating electrification transformation. At the same time, this also shows Geely Group’s ambition and determination in the new energy field. It will rely on Qinpeiji’s experience and insights to continue to maintain its leading position in the highly competitive automobile market

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