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According to news on August 17, the Ministry of Industry and Information Technology recently announced the 374th batch of "Announcements on Road Motor Vehicle Manufacturers and Products", which covers important information adjustments by NIO regarding its models. In this announcement, NIO announced important name changes and adjustments to its high-profile models to better meet market demand.
According to the editor’s understanding, NIO ET5T has become the focus of attention in the latest announcement. The model originally known as the NIO ET5 travel version has been officially renamed ET5T. This name change is not just a name change, but an important adjustment for Weilai’s positioning of this model. By changing the name, Weilai hopes that ET5T can get rid of the traditional "travel version" naming constraints and better enter the mainstream family car market, no longer limited to the smaller station wagon segment
According to the latest sales Data shows that NIO ET5T has achieved impressive results in the market. Since its official launch on June 15, in just one and a half months, the cumulative sales of ET5T have exceeded 4,500 units, and this number is still growing. This performance not only proves consumers’ love for NIO ET5T, but also verifies NIO’s technical strength and market competitiveness in the field of electric vehicles
NIO ET5T The pricing is one of the focuses of market attention, and the selling prices vary according to different battery capacities. For example, the 75kWh battery version is priced at 298,000 yuan, while the 100kWh battery version is priced at 356,000 yuan. In addition, Weilai also provides a BaaS (battery rental) solution. Car buyers only need to pay a car price of 228,000 yuan, and they need to pay monthly battery rental fees, which are 980 yuan and 1,680 yuan respectively
Overall, the naming change and pricing adjustment of NIO’s ET5T mark NIO’s strategic adjustments in the ever-changing market environment. NIO hopes that through this series of measures, the ET5T will better adapt to the needs of the family car market and further consolidate its leading position in the field of new energy vehicles.
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