Disney announces price hikes for Disney+ and Hulu, moves to combat password sharing

Disney has announced that it will increase prices for ad-free Disney and Hulu starting next month and is actively exploring ways to combat password sharing, emulating recent moves by Netflix

First, Disney announced price increases for ad-free Hulu and Disney. Here are the details of the changes, which will take effect on October 12:

• Disney’s ad version will cost $7.99 per month, unchanged

• Disney’s ad-free plan is now $13.99 per month, up from $10.99

• ##Hulu with ads: $7.99 per month (unchanged)

• Hulu ad-free plan price has been adjusted from $14.99 to $17.99 per month

Disney has announced a new bundle that combines Hulu and Disney (ad-free), per The monthly cost is US$19.99. The package will be launched in the United States on September 6. In addition to the price increase

, Disney also announced that the price of the Hulu Live TV package will increase by US$7, and the package with advertising will increase. to $76.99, and the ad-free package will rise to $89.99. In addition, the price of ESPN will also increase from US$9.99 to US$10.99

This site noticed that during Disney’s quarterly earnings call today, CEO Bob Iger also talked about the topic of password sharing on Disney and Hulu . Iger said the company is "actively exploring ways to address account sharing" and hopes to implement it later this year.

Iger did not provide specific data on how many Disney accounts are shared by people beyond a single household, but he said the number was "significant." As a result, the company has considered blocking password sharing "an important priority" and sees it as an opportunity to grow the company's business. , save selection time, the results are for reference only

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