Disney sets up task force to use AI to manage film production costs

According to multiple people familiar with the matter, Walt Disney Group (Walt Disney) has established a dedicated team to focus on researching artificial intelligence technology and its application across the entire group, although Hollywood screenwriters and actors are not familiar with this technology. Osmosis Holds Resistance

Pixabay

Hollywood experienced its first simultaneous writers and actors strike since 1960 , this is not only the first industry-wide strike in the industry in 63 years, but also regarded as the first collective action of mankind to resist the threat of artificial intelligence. According to people familiar with the matter, Disney started the strike as early as the beginning of this year before the Hollywood writers' strike. Develop AI applications internally and partner with startups

Disney currently has 11 job openings covering a variety of areas, from studios to theme parks, engineering groups and Walt Disney Imagineering ), to the Disney brand’s television and advertising teams. The positions seek candidates with expertise in artificial intelligence or machine learning, where the advertising team is building a "next generation" advertising system powered by artificial intelligence. This is further evidence of Disney’s interest in artificial intelligence technology

A Disney spokesperson declined to comment

Source Pexels

Traditional media companies, including Disney, must either adopt artificial intelligence solutions or face the threat of becoming obsolete, according to a person familiar with the matter. , an artificial intelligence advocate within Disney believes that artificial intelligence is one of the reasons for the soaring cost of film and TV production. Some big-budget movies can cost as much as $300 million, meaning a corresponding box office return is needed to break even. However, the person said that through the use of artificial intelligence technology, costs will be reduced accordingly

Another person familiar with the matter said that artificial intelligence technology can enhance customer support in Disney’s theme park business and Creating new ways of interacting

Currently, artificial intelligence has become a controversial point in Hollywood. Writers and actors are worried that artificial intelligence poses a threat to their employment, which is why they are on strike.

Disney has been very cautious about discussing the topic of artificial intelligence in public. Recently, the visual effects supervisor of Disney's new movie "Raiders of the Lost Ark" highlighted the hard work of more than 100 artists who spent three years trying to make the octogenarian star Harrison Ford look younger

Advertising statement: The external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in the article are used to convey more information and save selection time. The results are for reference only. All rights reserved by this site Articles contain this statement.

The above is the detailed content of Disney sets up task force to use AI to manage film production costs. For more information, please follow other related articles on the PHP Chinese website!