The domestic mobile phone market fell by 4.8%, and 5G mobile phone sales were poor

According to the latest data, China’s mobile phone market continues to be impacted, and shipments continue to decline. As of June 2023, mobile phone shipments in the domestic market were only 22.149 million units, a decrease of 20.9% from the same period last year. It is particularly worth noting that 5G mobile phone shipments reached 17.322 million units, accounting for 78.2%, but there was also a 24.8% decline. Cumulative data in the first half of the year shows that the overall domestic mobile phone market shipments were 130 million units, a year-on-year decrease of 4.8%. The performance of 5G mobile phones is also not ideal, with cumulative shipments of 102 million units, a year-on-year decrease of 6.4%

According to data from the China Academy of Information and Communications Technology, the global smartphone market is also facing Similar challenges. In the second quarter of 2023, global smartphone market shipments dropped 10% year-on-year, with only 258 million mobile phones shipped. In this area, Samsung still maintains its leading position, with shipments reaching 53 million units. Apple followed with 17% market share and 43 million units shipped. Xiaomi ranked third with shipments of 33.2 million units, while OPPO (including OnePlus) ranked fourth with a market share of 10%. Although the market performance of some manufacturers has declined, the overall market competition is still very fierce

According to data from the market research agency Canalys, China’s smartphone market will also remain the same in the first quarter of 2023. The performance was weak, with shipments falling to an all-time low of only 67.6 million units. In terms of manufacturer market share, Apple topped the list with a 20% share, shipping 13.3 million units, followed by OPPO, which shipped 12.6 million units and had a market share of 19%. Vivo and Honor ranked third and fourth with shipments of 11.3 million and 9.7 million units respectively, while Xiaomi ranked fifth with shipments of 8.5 million units. It can be seen that the smartphone market There are huge challenges ahead, both domestically and globally. Although 5G mobile phones once brought vitality to the market, the decline in shipments indicates that the market has become saturated. Competition among different brands for market share and shipments continues, and the future market structure is full of uncertainty. It is understood that mobile phone manufacturers will continue to work hard to innovate to meet the increasingly diverse needs of consumers and inject new impetus into the market

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