Fisker car launch plan: launch three new cars and plan to produce one million vehicles per year!

Fisker, an emerging American car manufacturer, launched three new electric vehicles at a product launch on August 3, local time, including the four-door convertible coupe Ronin, the pickup truck Alaska and the urban SUV PEAR. It is reported that Fisker plans to expand its product lineup to four vehicles by the end of 2025, and plans to produce 1 million vehicles annually to expand its efforts into the global market. Rewrite the sentence: Fisker, the emerging American car manufacturer, unveiled three brand-new electric vehicles at their product launch event on August 3rd, including the four-door convertible coupe Ronin, the pickup truck Alaska, and the urban SUV PEAR. It is reported that Fisker plans to expand its product lineup to four vehicles by the end of 2025 and aims to achieve an annual production capacity of one million units, targeting the global market.

Fisker CEO Henrik Fisker showcased the highlights and features of these three new models at the press conference. Among them, the four-door convertible sports car Ronin is positioned as Fisker's flagship model, boasting ultra-fast speed and outstanding range performance. It is expected to have a range of up to 600 miles, powered by a three-motor drive system with a maximum output power exceeding 1000 horsepower, and can accelerate from 0-60mph in just 2 seconds. On the other hand, the Alaska pickup truck is known for its futuristic and rugged appeal, based on the Fisker Ocean platform, offering two options of standard range of 230 miles and extended range of up to 340 miles.

In addition, Fisker plans to launch urban SUV PEAR as its low-priced product, expected to start The price is less than 30,000 US dollars, and it uses a new lightweight and low-cost platform, reducing the number of parts by 15%

According to my understanding, Fisker is full of confidence in the Chinese market . In June this year, Fisker founder, chairman and CEO Henrik Fisker led a team of senior executives to China and visited Shanghai Lingang Group to conduct a preliminary inspection of the development prospects of the Chinese market. Fisker believes that China's electric vehicle market has huge potential. Consumers are increasingly interested in high-end affordable luxury models and have a high degree of acceptance of traditional international automobile brands. In addition, the Chinese government's policies and consumer behavior are rapidly shifting towards electrification, providing favorable conditions for Fisker to seek development in the Chinese market.

As of now, the Fisker brand has one model, Ocean, on the market. Ocean is a popular electric SUV that debuted at the 2021 Los Angeles Auto Show. The car’s price range in the US market is US$37,499 to US$68,999. With the launch of new models and expansion of the global market, Fisker will continue to exert its new power in the field of electric vehicles and continue to challenge the traditional automobile industry structure.

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